New technology combines Data Axle’s proprietary data and AI-driven identity resolution to unlock deeper insights and scalable audience activation Data Axle, a leader in data solutions that drive meaningful connections between companies and people, announced the launch of ProfileFuse™—the next-generation successor to its groundbreaking B2C Link dataset, which connects Data Axle’s proprietary business and consumer profiles. […]

Accelerating revenue team performance, the agents turn data into action using secure, scalable AI Demandbase, the leading account-based GTM platform for B2B enterprises, announces Agentbase, a collection of connected AI agents built on Amazon Web Services (AWS). Following the launch of Demandbase’s first two agents, Campaign Outcomes and Account Engagement, Demandbase and AWS are collaborating on a […]

New platform brings modern speed and intelligence to influencer marketing—without sacrificing personalization or performance. Influencer marketing is overdue for a reset. Endlss is launching Endlss Copilot, the first AI-powered influencer workflow and management platform built for growing brands. Designed to elevate teams by eliminating time-consuming admin work, Endlss frees up bandwidth to focus on higher level […]

Advertisers Get Instant Premium CTV Creative, Unlocking the Value of Social Content, Brand Assets and More Spaceback has released CTV Launchpad for advertisers, bringing the magic of social to CTV advertising. CTV Launchpad is a new, easy-to-use platform that unlocks social creative and more for advertisers of any size. Designed to deliver creative agility, CTV […]

A data-backed look at how users behave in Google AI Overviews: where they click, how far they scroll, and who trusts the AI-generated answers.
The post The First-Ever UX Study Of Google’s AI Overviews: The Data We’ve All Been Waiting For appeared first on Search Engine Journal.

The Acquisition Enhances Perion One’s Platform Performance-Driven Capabilities Across Major Channels Through Advanced AI Algorithms Perion Network Ltd. , a leader in advanced technology solving for the complexities of modern advertising, announced the acquisition of Greenbids, a cutting-edge AI platform that creates custom algorithms for campaign-level optimization across walled garden platforms such as YouTube, Facebook […]

Captiv8, the leading influencer marketing platform for enterprise brands, announced a strategic partnership with Perplexity for Startups integrating cutting-edge AI capabilities into its platform to transform campaign planning, execution, and reporting. Captiv8 has consistently led at the intersection of technology, data, and influencer marketing. With Perplexity’s advanced Sonar models, Captiv8 now empowers clients with faster insights, […]

New study by The Harris Poll and Quad shows that brands should blend physical and online touchpoints to drive engagement Quad/Graphics, Inc. , a marketing experience company that solves complex marketing challenges for its clients, and The Harris Poll  announced the results of a cross-generational, consumer study of over 2,000 respondents detailing widespread consumer desire for […]

Google has updated its Google iOS app and with that, the most noticeable change was it updated the super G logo, with a more blended version of the logo. I am not sure if this is going to be the new logo going forward of this is a temporary change for an event, maybe like I/O.

Google Search may be pushing out another search ranking update of sorts, I am seeing more signs of tremors and volatility over the past 24-hours. Some of the tools are already picking up on it but the SEO community is noticing some big movement starting on Monday, May 12th and into today, Tuesday, May 13th.