SEO

Channel Reporting Is Coming To Performance Max Campaigns via @sejournal, @brookeosmundson

Google introduces new channel-level, search term, and asset reporting for Performance Max. The updates give advertisers greater transparency into campaign performance across all Google surfaces.
The post Channel Reporting Is Coming To Performance Max Campaigns appeared first on Search Engine Journal.

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Google May Label Search Results As Sponsored If They Link To Commercial Queries

Back in February, I reported about this unusual Google Search ad format for people also considered sponsored results. They did not look like ads, but they were labeled sponsored. Ginny Marvin, Google’s Ads Liaison, confirmed these are a sponsored ads experiment, but clicking on them do not result in a charge. They are labeled as sponsored only because they go to more commercial queries.

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