Here is a recap of what happened in the search forums today…

Brand reputation wins in AI search. See how brand authority influences chatbot citations and what you can do to build and measure it effectively.
The post How You Can Track Brand Authority For AI Search appeared first on Search Engine Journal.

A couple of weeks ago, Google rolled out AI Mode via Search Labs in India and now Google is fully rolling it out, without opting into it in Search Labs within India. AI Mode is now fully live in India and the US, without you opting into it in Search Labs.

Google AI Mode also has search suggestions in the follow-up section. After you ask Google AI Mode a question and scroll down to ask a follow-up, Google may show you follow-up search suggestions.

Google has released the new version of Google Ads Editor, version 2.10. This version has over 20 new features, which is a lot of a version update for Google Ads.

It seems that the links/citations you see in Google AI Mode can be very different when you search on desktop versus mobile. In fact, it seems like the sources can differ even if you try the same query on a different desktop browser.

Google will be updating its political content policy this month, if not already. Specifically, the content on the Google Ads Political content policy page and Election Ads verification page will be revised.

RT @MikeMartinGB: Is success inevitable if you never quit? — Mike Martin (@MikeMartinGB) Jul 8, 2025 from Twitter https://twitter.com/MikeMartinGB July 08, 2025 at 01:05PM

Want better ROI from Microsoft Advertising? In this week’s Ask A PPC, Navah Hopkins tackles common frustrations and shows what profitable advertisers do differently.
The post Ask A PPC: How To Make Microsoft Advertising Profitable appeared first on Search Engine Journal.