Relationship Design in the Age of AI: Ogilvy One’s Pragmatic Approach for Navigating AI without fear

Ogilvy One, the Customer Experience, Marketing, Data and AI agency within Ogilvy marks a renewed focus on data-driven marketing strategies. The company has reintroduced its methodology under the framework of relationship design, a concept based on understanding the intricate dynamics between brands and consumers. At Adobe Summit, I sat down with Ravi Pal, Global Chief …

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Chatfuel: Automate Sales & Support with Fuely the AI Bot Across Messengers

Customers and prospects expect immediate, personalized interactions with brands across platforms and around the clock. But meeting those demands with human agents alone can be overwhelming and costly. Whether recovering abandoned carts, qualifying leads, or answering common product questions, businesses need a solution that’s always on, responsive, and continuously improving. That’s where Chatfuel comes in. …

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AI in Marketing: Examples and Impact

Artificial Intelligence (AI) has transformed numerous industries, with marketing being one of the most significantly impacted. The integration of AI in marketing examples demonstrates how businesses can leverage machine learning and automation to analyze consumer behavior, optimize campaigns, and create highly personalized experiences. From predictive analytics to chatbots and automated content generation, AI-driven solutions streamline marketing efforts, …

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Understanding Google’s SEO Penalties: What Every Website Owner Needs to Know

As a website owner, one of your biggest concerns might be maintaining high search engine rankings. After all, Google’s algorithms determine where your website appears in search results, and this directly impacts your traffic.  But what happens when you get penalized by Google? What are SEO penalties, and how can you recover from them? This […]
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