Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced the appointment of Brett Wilson to its board of directors, effective May 12, 2025. “I haven’t been this excited about advertising technology in a decade, and it’s a testament to the [Viant] team and a shared vision around what’s possible,” said Brett Wilson. […]

New technology combines Data Axle’s proprietary data and AI-driven identity resolution to unlock deeper insights and scalable audience activation Data Axle, a leader in data solutions that drive meaningful connections between companies and people, announced the launch of ProfileFuse™—the next-generation successor to its groundbreaking B2C Link dataset, which connects Data Axle’s proprietary business and consumer profiles. […]

Accelerating revenue team performance, the agents turn data into action using secure, scalable AI Demandbase, the leading account-based GTM platform for B2B enterprises, announces Agentbase, a collection of connected AI agents built on Amazon Web Services (AWS). Following the launch of Demandbase’s first two agents, Campaign Outcomes and Account Engagement, Demandbase and AWS are collaborating on a […]

New platform brings modern speed and intelligence to influencer marketing—without sacrificing personalization or performance. Influencer marketing is overdue for a reset. Endlss is launching Endlss Copilot, the first AI-powered influencer workflow and management platform built for growing brands. Designed to elevate teams by eliminating time-consuming admin work, Endlss frees up bandwidth to focus on higher level […]

Advertisers Get Instant Premium CTV Creative, Unlocking the Value of Social Content, Brand Assets and More Spaceback has released CTV Launchpad for advertisers, bringing the magic of social to CTV advertising. CTV Launchpad is a new, easy-to-use platform that unlocks social creative and more for advertisers of any size. Designed to deliver creative agility, CTV […]

A data-backed look at how users behave in Google AI Overviews: where they click, how far they scroll, and who trusts the AI-generated answers.
The post The First-Ever UX Study Of Google’s AI Overviews: The Data We’ve All Been Waiting For appeared first on Search Engine Journal.

The Acquisition Enhances Perion One’s Platform Performance-Driven Capabilities Across Major Channels Through Advanced AI Algorithms Perion Network Ltd. , a leader in advanced technology solving for the complexities of modern advertising, announced the acquisition of Greenbids, a cutting-edge AI platform that creates custom algorithms for campaign-level optimization across walled garden platforms such as YouTube, Facebook […]