Botify’s all-in-one platform now makes AI visibility measurable and actionable across Google AI Mode, ChatGPT, and Perplexity as GEO and AEO become core pillars of modern marketing strategies Botify, the leading agentic AI platform for online discoverability, announced the launch of AI Visibility, a new solution designed to eliminate blind spots in digital marketing performance. […]

ClearBlue’s CBAM Market Insights provides exporters and EU importers with the tools to track market trends and predict their obligations. ClearBlue announced the launch of CBAM Market Insights, a new offering designed to help companies navigate the complexities of the European Union’s Carbon Border Adjustment Mechanism (CBAM). The new service leverages the Data Insights within […]

AI agent delivers defensible research findings in minutes, setting new standard for accuracy and transparency in multi-modal analysis. Remesh, the leading conversational research platform, announced the launch of Remy, an AI agent purpose-built for research that delivers instant, defensible insights backed by verifiable data citations. Unlike generic large language models, Remy is embedded directly into […]

Personalization has long been the North Star for marketers. Done right, it’s the difference between a brand that just sells and a brand that truly connects. Today, artificial intelligence (AI) is its most powerful compass pointing us toward that goal. From predictive product recommendations to dynamic email content, AI enables us to tailor messages with […]

Bijna elke funnel eindigt ermee: een formulier. De allerlaatste stap waarin je je gegevens invoert om een product te kopen. Formulier-analytics tools bieden je net dat beetje meer inzicht over waar frictie zit.

Het retailmedia-landschap groeit razendsnel – en met die groei komt complexiteit. Denk aan gefragmenteerde data, inconsistente metrics en beperkte API’s. WPP Media besloot deze uitdagingen niet alleen te trotseren, maar er een kracht van te maken.

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