B2B marketers are under pressure. Customer acquisition costs are rising, conversion cycles are longer, and even the best campaigns struggle to hit meaningful ROI. That’s why more SaaS and B2B tech companies are turning to performance-driven alternatives — and tech-focused networks like CIPIAI are leading the shift.  These platforms offer exclusive in-house campaigns across 40+ geographic …

RT @MikeMartinGB: 20% of small businesses fail in their first year, 30% of small business fail in their second year, 50% of small businesse… — Mike Martin (@MikeMartinGB) May 6, 2025 from Twitter https://twitter.com/MikeMartinGB May 06, 2025 at 04:04PM

Here is a recap of what happened in the search forums today…

Dive into the findings on AI Overviews and Google Search. Is the promise of growing web traffic being fulfilled?
The post Testing Google’s Post-AIO Traffic Claims appeared first on Search Engine Journal.

Google introduces AI Max for Search, expanding query reach, adaptive creative, and better controls to boost performance while maintaining transparency for advertisers.
The post It’s Official: Google Launches AI Max for Search Campaigns appeared first on Search Engine Journal.

Are your slides supporting or distracting? — Mike Martin (@MikeMartinGB) May 6, 2025 from Twitter https://twitter.com/MikeMartinGB May 06, 2025 at 01:56PM

RT @MikeMartinGB: Your comfort zone is the priciest rent you’ll ever pay. 💸 It drains your growth, potential, and the incredible future yo… — Mike Martin (@MikeMartinGB) May 6, 2025 from Twitter https://twitter.com/MikeMartinGB May 06, 2025 at 01:05PM

Google is testing a new ad groups interface for the Google Ads Search campaigns console. This seems to be a simpler interface with fewer options than the current version.