2025 Marketing Technology Landscape Supergraphic: 100X growth since 2011, but now with AI…

tl;dr The martech landscape grew again since last year, up 9% to 15,384 solutions. While new AI natives continue to blossom, the previous generation is consolidating more. There’s also an exploding “hypertail” of custom software. We cover all of this and more in our new State of Martech 2025 report (free and ungated). Over 15 years ago, I tossed a bunch of martech logos on a slide to present the Rise of the Marketing Technologist … 2025 Marketing Technology Landscape Supergraphic: 100X growth since 2011, but now with AI… Continue Reading »

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The Ongoing Value of Email Newsletters—And How to Keep Them Engaging in 2025

Email newsletters remain one of a marketer’s toolkit’s most resilient and profitable channels. They offer a direct, permission-based line to your audience that’s not subject to the shifting sands of search engine algorithms or social media trends. Yet, with consumers overwhelmed by the volume of content hitting their inboxes daily, maintaining engagement requires more than …

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