SEO

In this week’s recap, we covered that the Google December 2025 core update was unleashed. Google also said more core updates are definitely on their way and one should be coming soon Google also updated its…

Google’s December 2025 core update leads this week’s SEO Pulse, alongside Preferred Sources expansion and social insights in Search Console.
The post SEO Pulse: December Core Update, Preferred Sources & Social Data appeared first on Search Engine Journal.

Google is now sending email notifications for when Google Business Profiles has removed the restrictions on your reviews and ratings. The email says, “Restrictions on your reviews and ratings have been removed" and it comes from the Google Business Profiles team.

On Wednesday, Google announced a number of new AI features, which we covered (links below) but one other feature Google spoke about was “AI-powered article overviews." This is an experiment Google News is trying with a handful of publishers.

Google Maps is updating its share buttons by removing the options to share on X and adding the options to share on Reddit and Facebook.

Brad Geddes dug into how he felt “AI Max can trump your existing exact and phrase match keywords and then claim credit for the conversions and revenue." And then Google’s Ad Liaison, Ginny Marvin responded to those specific examples on why this happened and what Google is changing in the future with Google Ads AI Max.

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.
The post PPC Pulse: Google Data Manager API, YouTube Shorts, LinkedIn Reserved Ads appeared first on Search Engine Journal.

Standard Shopping gives marketers dependable control and clear intent signals when Performance Max’s automation doesn’t align with complex sales needs.
The post When To Say No To PMax: Strategic Use Cases For Standard Shopping Campaigns appeared first on Search Engine Journal.