SEO

Search is evolving faster than anyone predicted as AI platforms like ChatGPT and Google’s AI Mode redefine how information is discovered.

Every channel claims credit. Incrementality testing reveals what really drove growth – and what just took credit for it.

Imagine an AI twin that runs PPC campaigns your way – optimizing and earning while you sleep. That future isn’t far off.

Search Engine Land still believes in SEO. But search is evolving. Here’s why we talk about GEO, what it means, and why we welcome the debate.

Google’s new Sources column in AI Max reports shows where traffic comes from, giving advertisers clearer insight into AI-driven matches.

AI search mythbusting: cutting through hype, half-truths, and grifts to show what really matters for visibility.

Google rolled out scrollable sitelinks in Maps ads, letting advertisers drive users to specific site pages directly from promoted pins.

Susan Yen shares how a major PMax misstep taught her the importance of transparency, testing, and staying human in an automated world.

Google’s new Demand Gen update will automatically turn image ads into videos, expanding reach and engagement across more channels.