SEO

If Google Ads finds an unlinked and unassociated Google Analytics account, Google may recommend you link it.

OpenAI’s latest hire hints at a future where advertisers can run campaigns directly in ChatGPT, reaching 700 million weekly active users.

As customer journeys migrate into LLMs, you need new ways to track behavior. Here’s how LLM tracking tools approach the problem.

Search and AI systems demand more than global reputation. Scale E-E-A-T with local expertise, trust signals, and structured authority.

Meta’s new no-ads subscription in the UK could shrink ad reach and force advertisers to rethink targeting and budget strategies.

ChatGPT handles 66 million search-like prompts daily vs. 14 billion Google searches. AI is growing, but Google search still dominates.

Low-value, duplicative content drags down visibility. Break free from content-only SEO and build a smarter approach to AI-era optimization.

Google Ads will stop automatically making all new conversion goals account-default, helping campaigns avoid bidding toward irrelevant signals.

TikTok avoids a U.S. shutdown with deal, but brands and marketers still face uncertainty until China gives final approval.

https://t.co/AG6ENPZe5P — Mike Martin (@MikeMartinGB) Sep 28, 2025 from Twitter https://twitter.com/MikeMartinGB September 28, 2025 at 09:42PM