Author name: Mike SEO

Floyi Integrates Generative Intent as the Fifth Search Intent in AI Search Strategy Tools

Floyi embraces Generative Intent, an emerging search intent seen in AI Search, and helps SEOs optimize for ChatGPT, Claude, Perplexity and classic Google SERPs. Floyi, the AI-powered content strategy platform,  announced its full integration of Generative Intent as a recognized fifth search intent. This expands the long-established framework of Informational, Navigational, Transactional, and Commercial Investigation. […]

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Martech’s Silent Revolution: Why AI-Powered Micro-Decisions Matter More than Big Campaigns

Marketing has become more nuanced and precise that ever. That said, even the decisions that matter are the minutest one. With AI as a secret sauce adding spices to all the marketing campaigns, AI-powered micro decisions in martech works more than big campaigns. Understanding the shift from large-scale marketing Creating huge marketing campaigns with hefty […]

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NiCE to Acquire Cognigy – Advancing the Leading CX AI Platform to Accelerate AI-First Customer Experience

Acquisition combines NiCE’s purpose-built CX AI platform, CXone Mpower, with the enterprise leader in conversational and agentic AI, enabling organizations to accelerate AI adoption in customer experience across the front and back office NiCE , a global leader in AI-powered customer experience, announced that it has entered into a definitive agreement to acquire Cognigy, a global […]

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MarTech Series’s Marketing Technology Highlights of The Week Featuring Innovid, Bloomreach, Iterable and more in martech!

Read about the latest in martech; from Innovid’s new CTV integration to Iterable’s enhanced personalization capabilities in this week’s martech highlights: __________ Marketing and Marketing Tech Quote-of-the-Week! There are a number of different trends impacting the way marketing and analytics tools are evolving. One of the key areas is the focus on how AI will […]

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