Author name: Mike SEO

See why the infinite tail demands narrower focus, stronger entity signals, and deeper topical coverage.
The post From Visibility Engineering To Preference Engineering: The Rise Of The Infinite Tail appeared first on Search Engine Journal.

Researchers compared two ways to improve rankings in LLMs: Shadow Model and Query-based solutions.
The post How Researchers Reverse-Engineered LLMs For A Ranking Experiment appeared first on Search Engine Journal.

An experiment with AI affiliate sites shows how Google’s spam systems treat low-trust, programmatic SEO — and why it can’t stand alone.

Recently, Google rolled out the ability to schedule Google Posts. Supposedly, soon, Google will also roll out recurring scheduling for posts. So you can set a Google Post to repeat and post over and over again on a schedule.

Microsoft has updated the design of the Bing Webmaster Guidelines section and changed some of the verbiage. I think overall these are smaller updates, but I have not gone through every single change to double-check as of yet.

Reuters has a headline that reads Exclusive: Google to test changes to search results, source says as EU fine looms. This confuses me because I thought Google had been testing this for a couple of years now.

Google has released a minor version update to the Google Ads API, version 23.1. This update has changes to account management, campaigns, conversions, incentives, planning, reporting and more.

Google announced updates to Circle to Search where it now doesn’t just look at the part you circles but apparently the whole image, so it can get more context. “New multi-object image search helps you find more items from one picture at the same time in Circle to Search," Google explained.