Has Google reached “Peak AI Overview”? In this episode of Whiteboard Friday, Tom analyzes late 2025 data, revealing a drop in AIO frequency for informational queries and a new trend of AI results appearing below position one.
Did We Pass Peak AIO? — Whiteboard Friday Read More »
Geopolitics and the energy transition has pushed nuclear energy back onto public agendas.
Most organizations say they know their target audience. They have a slide with a broad description: mid-market companies, busy working parents, or anyone who cares about quality. But when you look under the hood, their target audience is essentially anyone with a pulse and a credit card. The problem is not just fuzzy positioning. Going…
Who is Really Your Target Audience? Read More »
Event marketing has regained its position as one of the most influential channels in the B2B landscape. While digital initiatives have expanded dramatically, nothing matches the depth of engagement, trust-building, and decision-making velocity that occurs when people gather in shared space—whether physical or virtual. Today’s organizations increasingly treat events not as isolated touchpoints, but as…
The ROI of Event Marketing Strategies: Why Modern Events Deliver Outsized Returns Read More »
Elon Musk’s SpaceX is reportedly launching an insider share sale that could value the company as high as $800 billion.
SpaceX aims for $800 billion valuation in secondary share sale, WSJ reports Read More »
Has Google reached “Peak AI Overview"? In this episode of Whiteboard Friday, Tom analyzes late 2025 data, revealing a drop in AIO frequency for informational queries and a new trend of AI results appearing below position one.
Did We Pass Peak AIO? — Whiteboard Friday Read More »
A U.S. judge on Friday finalized his decision for the consequences Google will face for its search monopoly ruling, adding new details to the decided remedies.
Judge finalizes remedies in Google antitrust case Read More »
Influencer marketing has matured into a sophisticated discipline that demands precision, repeatability, and real-time intelligence. Brands today face escalating complexity—creator discovery, contract administration, approvals, payments, compliance, analytics, and the constant churn of platform algorithms. These moving parts overwhelm teams that rely on spreadsheets, manual vetting, and disconnected tools. The result is usually stalled growth, confusing…
Meltwater: Transform Your Influencer Strategy With AI-Driven Precision Read More »
A flurry of headlines with the cloud giant at the center comes at the end of a challenging year.
Amazon had a very big week that could shape where its stagnant stock goes next Read More »
Meta has acquired the startup Limitless, which makes a which makes a small, artificial intelligence-powered pendant.
AI wearable company Limitless says it has been acquired by Meta Read More »