Author name: Mike SEO

The B2B Lead Capture Matrix: Success in the Era of the Self-Directed Buyer

The tectonic plates of Business-to-Business (B2B) marketing have shifted. The traditional sales funnel, a linear construct where marketing pours leads into the top and sales extracts revenue from the bottom, is obsolete. 61% of B2B buyers prefer an overall rep-free buying experience. Gartner We’ve fully entered the era of the Self-Directed Buyer. By the time…

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