Author name: Mike SEO

The Software-as-a-Service (SaaS) model depends on a platform’s ability to evolve over time. As products mature, architectural decisions made during early growth stages often become structural constraints, limiting scalability, reliability, and the introduction of new business capabilities. SaaS platform modernization addresses this challenge by evolving existing systems rather than replacing them outright. In enterprise environments…

Sales have always been shaped by the tools available for communicating, persuading, and closing. Long before software platforms and artificial intelligence entered the picture, merchants relied on paper records, physical travel, and slow correspondence to manage relationships and transactions. Each major technological shift since then has reduced friction somewhere in the sales process—shrinking distances, accelerating…

We are in the middle of implementing a couple of enterprise software platforms, and the contrast in their onboarding approaches has been striking. One experience feels deliberate, well-orchestrated, and respectful of our time. The other feels disjointed, reactive, and overly dependent on us, slowing down to match their process. Having spent years in the SaaS…

Marketing has always lived in the tension between emotion and expectation. On one side is the human need to feel understood, hopeful, and confident that a product or service will solve a real problem. On the other hand, is the practical reality that no solution is perfect, no outcome is guaranteed, and no organization is …

In today’s work environment, smartphones can be both a boon and a distraction. I’m constantly putting my iPhone on Do Not Disturb, only to realize later I missed an important call from my leadership team, an urgent call about my elderly mother’s health, or an unexpected call from my disappointed grandson. Turning my smartphone off…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
The Google December 2025 core update is done rolling out…