Premature Elaboration: The Fine Art of Snatching Defeat from the Jaws of Victory
Every profession has its villain. In sales and marketing, it’s not the competitor, the economy, or the procurement department. It’s something far more insidious, more subtle, and often self-inflicted: Premature Elaboration A long-time friend, mentor, and outstanding enterprise sales leader, Doug Theis, uses the term to describe one of the saddest moments in business—the moment…
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