Author name: Mike SEO

B2B marketing is not suffering from a lack of channels. It is suffering from a lack of clarity. Buyers are harder to reach, sales cycles are longer, and AI search, zero-click results, and fragmented digital journeys increasingly blur attribution. Meanwhile, leadership teams expect marketing to deliver measurable pipeline impact with fewer resources and tighter scrutiny…

Frustrated by technical SEO tickets that never get fixed? In this episode of Whiteboard Friday, Gus Pelogia explains how adopting a “product mindset" can bridge the gap between SEOs and developers. Learn how to leverage sprint planning and discovery meetings, bundle tasks into larger projects, and build MVPs to prove value and get your initiatives prioritized.

Google continues evolution beyond text-first interactions with upgrades to Search Live Gemini model, possibly complicating SEO.
The post Google Updates Search Live With Gemini Model Upgrade appeared first on Search Engine Journal.

Handling product data across numerous sales channels presents a crucial challenge for today’s ecommerce companies. Spreadsheets fail when catalogs expand. Traditional systems struggle with multichannel requirements. Manual data management wastes countless hours while mistakes occur, resulting in lost revenue and reputation damage. PIMinto PIM solves these issues through a specialized product information management platform created for…

The mantra of doing more with less has shifted from a tired cliché to a financial necessity for marketing leaders in 2024. As economic headwinds tighten, the era of unchecked software spending is over, and organizations are now scrutinising their technology investments, focusing on immediate value and operational efficiency. The data support this shift towards…