A B2B website should absolutely demonstrate expertise and authority, but this purpose is secondary to its real job: capturing and qualifying leads. When a site becomes dense, disorganized, or overwhelming, the expertise that was meant to build trust instead creates friction. Visitors are forced to work too hard to understand what you do, where to …
Is Your Bloated B2B Website Disqualifying Leads? Read More »
Americans are holding onto devices longer than ever before, and while it may be consumer smart, it comes at a cost to work productivity and the U.S. economy.
Americans are holding onto devices longer than ever and it’s costing economy Read More »
Both workers and business leaders are tired of device passwords. More companies are doing away with them and, in the process, improving cybersecurity.
More companies are shifting workers to passwordless authentication Read More »
At Microsoft’s annual Ignite conference this week, IT buyers explained why Microsoft isn’t seeing runaway success with its Copilot AI assistant.
Small businesses rarely struggle because they lack ambition. They battle because time is scarce, customers expect instant response, and most communication tools are built for IT teams—not business builders. For owners and founders who juggle sales, service, and operations, a phone system overloaded with technical settings becomes a liability rather than a lifeline. What they…
Unitel Voice: Unlock a Business-Ready Virtual Phone System in Minutes Read More »
The modern Software as a Service (SaaS) landscape is built on a deceptively simple revenue model: charge customers based on the number of contacts stored in the system. Whether you’re working with an email service provider, CRM, customer data platform, or sales engagement tool, your subscription tier is often determined by database volume rather than…
Beware of the SaaS Contact Pricing Penalty Read More »
A new IRS requirement covering crypto transactions starting with the 2025 tax year has big consequences for how investors report digital assets transactions.
Businesses often make strategic decisions based on where they believe their customers are. Whether it’s tailoring campaigns, triggering localized experiences, segmenting audiences, or attributing conversions, location is treated as a solid data point. Yet for both B2B and B2C marketers, the majority of location data in analytics tools, advertising platforms, and CRM enrichment is built…
How Accurate is Digital Geographic Location Data? Read More »
This week, volatility took hold of the AI trade as bubble fears continued and Nvidia’s blowout earnings failed to steady the market. Deirdre Bosa has the story.
This holiday shopping season features more advanced smart glasses, smart speakers with generative AI and a pendant users can wear to carry around an AI friend.
AI Christmas: The latest devices from Amazon, Meta, Google and more Read More »