Author name: Mike SEO

Leading Singaporean digital agency combines a revolutionary 32-tier SEO strategy with cutting-edge AI tools to offer free digital transformation services. Sotavento Medios, the premier digital marketing and SEO powerhouse headquartered in Singapore, announced a landmark strategic expansion that marks a pivotal shift in the Asia-Pacific digital landscape. Following a record-breaking year of growth in 2024, […]

Custify has launched CustifyAI, a suite of AI features that turns customer data into playbooks, summaries and automated tasks. B2B SaaS teams can now cut admin work, react faster to churn risk and deliver more strategic, high touch customer success without increasing headcount. Customer success teams are being asked to grow revenue, reduce churn and […]

After twenty-five years in the marketing technology industry, I’ve seen every generation of platforms promise transformation. CRMs, CDPs, marketing automation, enterprise analytics, AI-driven everything—you name it, I’ve implemented it. Each platform arrived with the same pitch: once it’s in place, clarity will follow, performance will improve, and the business will finally see the entire customer…

A B2B website should absolutely demonstrate expertise and authority, but this purpose is secondary to its real job: capturing and qualifying leads. When a site becomes dense, disorganized, or overwhelming, the expertise that was meant to build trust instead creates friction. Visitors are forced to work too hard to understand what you do, where to …