Author name: Mike SEO

Domain strategy is one of those decisions that feels technical on the surface but has lasting consequences for brand equity, organic visibility, and revenue. In 2025, search engines are more sophisticated than ever, yet they remain deeply reliant on historical signals such as authority, trust, and link relationships. That makes domain and subdomain choices far…

A new dataset of 300K viral YouTube videos suggests that faces in thumbnails perform about the same as without them, with larger differences by niche.
The post Do Faces Help YouTube Thumbnails? Here’s What The Data Says appeared first on Search Engine Journal.

Recently, I wrote about how my site was being attacked and how I finally migrated to Cloudflare to end the barrage of bot traffic. The bot traffic was also destroying performance on my site because it was hitting what appeared to be an infinite number of nonexistent URL paths, driving up queries of wildcard redirects…

AI is changing search, but traditional SEO still drives most traffic. Real-world data shows which tactics continue to perform.

Reviews are disappearing faster as moderation systems, industry risk, and geography shape which reviews stay visible.

Google’s latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs across channels.