Many U.S. states are planning bitcoin strategic reserves, and other forms of crypto financing, showing budgets are buying into the digital assets trend.
Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track without constant tweaks.
Google introduces total campaign budgets for Search Read More »
Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.
AI for video advertising: 5 best practices for PPC campaigns Read More »
Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.
Discoverability in 2026: How digital PR and social search work together Read More »
Google’s AI health summaries rely on sources that lack rigorous medical review or evidence, a new analysis finds.
Google AI Overviews cite YouTube most often for health topics: Study Read More »
Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended options.
Google Ads makes Manual CPC easier to find Read More »
Ads in ChatGPT could give advertisers a new, high-intent way to reach users directly within relevant conversations.
OpenAI will begin testing ChatGPT ads in the U.S. Read More »
Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what performs better.
Google Ads tests A/B experiments for Shopping ad product data Read More »
Amy Hebdon shares lessons from early mistakes in her career, emphasizing the importance of managing relationships alongside campaigns.
Amy Hebdon discusses the PPC decision that cost her a good client relationship Read More »
Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.
Google search ad clicks hit five-year high as Q4 spend rises 13% – Report Read More »