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6 Step Local Business SEO Guaranteed Success Strategy – Agencies, Business Owners and Entrepreneurs

Handy links from inside the video:

Local Business SEO

Local Business SEO Guaranteed Success Service Outline

WordPress Website

  • Buy Domain
  • Setup Hosting 
  • SSL Certificate 
  • Install Theme (Fast)
  • Install Plugins
  • Design Website 
  • Write Content (first draft)

Technical Audits

  • Download Screaming Frog
  • Run Website Through 
  • Find All Issues & Fix
  • Also
  • Open web page in Chrome
  • Right click and select inspect
  • Select lighthouse and run a report per URL
  • Fix all the issues you find

On-Page SEO

  • Keyword Research (get 2 weeks SERanking FREE from mikem.uk/seo)
  • Keyword in (URL – Meta Title – H1 – Paragraph)
  • Long Content 
  • Page Structured by H1, H2, H3 etc 
  • Webp + Keyword Alt
  • FAQ 
  • Personal Experience
  • User Behaviour

Internal Linking

  • Home Page = Power Hub
  • Main Services = Money Makers 
  • Split into Categories 
  • Write Supporting Content 
  • Link all supporting content within its category
  • Link all content to its relevant service
  • Link to homepage if designed to rank

External Linking

  • Trust
  • Authority
  • Relevance
  • Single Niche PBN
  • Citations – Directories etc 
  • Consistency + Quality Beats Volume 100% Of The Time

Content Marketing 

  • Finish website 
  • Break site into categories | look at internal links 
  • Use SE Ranking to review competitors 
  • Use SE Ranking to find keywords 100 to 1000 search
  • Write articles that fit into categories 
  • Use internal linking to pass the power

Magic Page Plugin

  • Choose central location (large area) 
  • Choose realistic radius 
  • Start small and grow as site gains authority in niche 
  • Long content (think wikipedia) 
  • Use cities shortcode
  • Use internal linking and content marketing 
  • Remember location is as important as keyword

Continue Internal/External Linking + Content Marketing (forever)

A brief explanation of each section and why they might be important for your Local Business SEO strategy

  1. WordPress Website, Domain, Hosting, SSL, Theme, Plugins, and Design:
    • WordPress Website: WordPress is a user-friendly platform that allows businesses to create professional websites without extensive coding knowledge. It’s SEO-friendly, customizable, and widely supported.
    • Buy Domain: A unique domain name establishes brand identity and makes it easier for customers to find the business online.
    • Setup Hosting: Reliable hosting ensures that the website is always accessible, loads quickly, and can handle traffic spikes.
    • SSL Certificate: SSL secures data transfer between the server and users, building trust with visitors and improving SEO rankings.
    • Install Theme (Fast): A fast-loading theme enhances user experience and positively impacts SEO.
    • Install Plugins: Plugins extend website functionality, from SEO optimization to e-commerce capabilities.
    • Design Website: A well-designed website is not only visually appealing but also user-friendly, encouraging visitors to stay longer and engage more.
  2. Technical Audits and Fixes:
    • Screaming Frog & Lighthouse: Tools like Screaming Frog and Chrome’s Lighthouse help identify technical issues that might hinder SEO or user experience. Regularly auditing and addressing these issues ensures the website remains optimized.
    • On-Page SEO: This involves optimizing individual pages for specific keywords, ensuring that content, meta tags, headers, and URLs are aligned with targeted search terms. Proper on-page SEO increases the likelihood of ranking higher on search engines.
  3. Keyword Research and Implementation:
    • Keyword Research: Identifying the right keywords is foundational to SEO. Tools like SE Ranking offer insights into what potential customers are searching for.
    • Keyword Implementation: Once identified, keywords should be strategically placed in URLs, meta titles, headers, and content to maximize visibility.
  4. Content Structure and Quality:
    • Long Content & Structure: Longer, in-depth content tends to rank better. Structuring content with H1, H2, H3 headers makes it readable and SEO-friendly.
    • Webp & Alt Text: Using Webp format for images reduces load times, while appropriate alt text improves accessibility and SEO.
    • FAQ & Personal Experience: These sections address common queries and add a personal touch, enhancing user engagement and trust.
  5. Internal Linking:
    • Power Hub & Money Makers: The homepage should act as a central hub, linking to main services (money makers). This structure distributes page authority and guides users through the site.
    • Supporting Content & Linking: Creating supporting content and interlinking pages boosts SEO and provides users with a comprehensive resource.
  6. External Linking:
    • Trust, Authority, Relevance: External links should come from trustworthy, authoritative, and relevant sources. This enhances the website’s credibility and SEO value.
    • Citations & Directories: Listing the business in reputable directories increases visibility and provides valuable backlinks.
  7. Content Marketing:
    • Competitor & Keyword Analysis: Analyzing competitors and identifying high-potential keywords guides content creation.
    • Article Creation & Internal Linking: Producing quality articles and linking them internally distributes authority and keeps users engaged.
  8. Magic Page Plugin & Location Strategy:
    • Location-Based Content: For local businesses, location-specific content is crucial. The Magic Page Plugin facilitates this, allowing businesses to target larger areas and grow as they gain authority.
  9. Ongoing Efforts:
    • Continuous Linking & Content Marketing: SEO is not a one-time effort. Continuous internal and external linking, coupled with consistent content marketing, ensures sustained online success.
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