New analysis shows Google Search Console hides roughly 75% of impressions, forcing SEO teams to rethink how they measure performance.
The post GSC Data Is 75% Incomplete appeared first on Search Engine Journal.

Google’s John Mueller said he would “caution against assuming that you need to do this level of analysis for all URLs on a website in order to achieve optimal SEO" when it comes to reviewing bad redirects or CSP settings. Why, because bad redirects or CSP settings are often simply visible when doing normal browsing, and if you see it, then that is enough.

Gary Illyes, along with Martin Splitt, of Google posted a podcast explaining the top crawling challenges Google noticed amongst its 2025 year of crawling. The top challenges Google had with crawling included faceted navigation, action parameters, irrelevant parameters, calendar parameters and other “weird" parameters.

Bing Search has rolled out what it calls multi-turn search in Bing globally. This is something we saw Microsoft Bing test back in June, when we saw a floating Copilot follow up search box at the footer of the Bing search results page show up as you scroll. It is now globally live for all to use.

OpenAI seems to be jazzing up its ChatGPT responses by showing more visual responses, like Google’s knowledge panels and top stories. This goes across people, places, products, and ideas, OpenAI said.

Google’s John Mueller said that when it comes to AI Search and the changes that come with that, Google’s core search algorithms, spam detection methods, spam policies, and other search systems do not fundamentally change.