How Social Media “Really” Works… It’s Not What You Think

Arun Maini (@mrwhosetheboss) deserves real credit for producing one of the most thoroughly researched and responsibly framed explanations of modern social media mechanics available today. https://www.youtube.com/watch?v=4maJty0vQjI Rather than relying on vague claims about dopamine addiction, his work patiently connects neuroscience, behavioral economics, interface design, and business incentives into a coherent picture of how these platforms…

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KNOREX Launches White-Label Solutions to Power Live Commerce Advertising

KNOREX Ltd. (“KNOREX” or the “Company”), a leading provider of AI-driven programmatic online advertising products and solutions, announced the launch of a new white-label solutions for a fast-growing live commerce platform that is transforming how creators, sellers, and brands connect online with real-time shoppers across social and streaming channels. This new collaboration leverages KNOREX XPOSM, […]

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iHeartMedia and Viant Partner to Unlock Addressable Audio at Scale

Integration will drive addressability across iHeart’s premier audio network including podcast, streaming and broadcast radio Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced a strategic integration with iHeartMedia, the No. 1 audio company in the U.S. and the No. 1 podcast publisher globally according to Podtrac, to deliver enhanced addressability, measurement, and […]

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Ascend.io Introduces Agentic Analytics Engineering with dbt Core Integration

Engineers can now leverage Ascend’s native orchestration and AI agents to automate their dbt projects at scale. Ascend.io announced support for dbt Core on its Agentic Data Engineering platform, enabling analytics engineering teams to add intelligent orchestration and agentic capabilities to their existing dbt workflows. Ascend is an agentic, unified platform for data ingestion, transformation, […]

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DomainPeople Launches .mobile Domains – A New Digital Identity for the Mobile-First Era

New .mobile Domain Empowers Brands and Creators to Connect Instantly in a Mobile-first World DomainPeople, Inc., one of the world’s earliest ICANN-accredited domain registrars, announced the availability of the new .mobile top-level domain (TLD) through its registration platform. A .mobile domain is more than a web address. It is a clear statement of identity in […]

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Clinch Introduces Predict IQ Scores™ to Help Advertisers Validate Creative Effectiveness Pre-Launch

New AI Creative Predictive Scoring Uncovers Performance Potential and Actionable Diagnostics Within Flight Control Clinch, the agentic AI platform for omnichannel content orchestration, announced the launch of a new predictive creative scoring suite within its Flight Control platform. Powered by AI, the Predict IQ Scores™ enable advertisers to understand how effective their creative assets are […]

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