YouTube adds comment sections to eligible Shorts ads, lets creators link to brand websites, and expands Shorts ads to mobile web browsers.
The post YouTube Adds Comments To Shorts Ads, Expands To Mobile Web appeared first on Search Engine Journal.

Every marketing leader knows the demand for video, motion graphics, and design assets has surged. Product teams need demos and onboarding content, sales teams need pitches and case studies, and social channels require a steady stream of short-form creative. Internal bandwidth rarely keeps up. The result is creative backlogs, inconsistent delivery, and campaigns that miss…

Google expands Preferred Sources to English users worldwide and launches pilot AI partnerships with publishers.
The post Google Expands Preferred Sources & Publisher AI Partnerships appeared first on Search Engine Journal.

In the digital landscape, authority has become a critical determinant of business success, yet it remains one of modern business’s most misunderstood and poorly measured aspects. At its core, business authority represents the degree to which a company or individual is recognized as a credible, trustworthy, and influential voice within its sphere of operation. However…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google updated its search documentation to state that it does smaller core updates more often without confirming them. Google Discover is now minimally aligned to search rankings…

Determining the best times to publish and promote content is often an overlooked strategic lever in digital marketing. Brands face unprecedented competition for attention across search, social platforms, and aggregated content environments. Algorithms increasingly prioritize recency, relevance, and early engagement velocity, which means that publishing at the wrong moment can suppress a piece of content…