Received the highest Strategy score among all evaluated vendors and the highest possible scores in 11 criteria, including AI Approach, Vision, and Innovation
Zeta Global , the AI Marketing Cloud, announced that the Zeta Marketing Platform has been recognized as a leader in The Forrester Wave: Email Marketing Service Providers, Q1 2026. The platform, which unifies identity, intelligence, and activation to deliver better experiences for consumers and better results for brands, received the highest score of any evaluated vendor in the Strategy category and the highest possible score (5.0) in 11 criteria.
As enterprises replace legacy martech stacks with AI-driven platforms, marketers are demanding solutions that simplify execution and improve business performance. Zeta sees this recognition as a reflection of its long-term investment in a platform purpose-built to reduce complexity, sharpen personalization, and accelerate business growth.
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With AI embedded at its core, the Zeta Marketing Platform integrates identity resolution, customer data management, predictive intelligence, and omnichannel activation into a single connected system. Forrester’s evaluation noted that “Zeta’s approach to AI, data management, and data governance stand out.”
“The era of fragmented martech is over,” said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global. “In the AI era, marketers need a single system that knows their customers, predicts what’s next, and proves its impact without requiring an army of specialists to operate it. That’s what we’ve built. We’re proud that Forrester has recognized us among top vendors in the market.”
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The Zeta Marketing Platform achieved the highest possible scores in 11 criteria, including Identity Resolution, Data Management, Data Governance, Skills Improvement, AI Approach and Perspective, Regulatory Compliance, Agency Services, Vision, Innovation, Roadmap, and Partner Ecosystem.
Forrester’s report also noted that Zeta “will work well for marketers of all industries and capability levels, particularly those who want to maximize their customer insights by experimenting with AI” and that customers specifically praise Zeta’s accessibility.
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