New features empower Fortune 500 marketing, sales, and business teams to automate complex end-to-end knowledge work — no coding or technical expertise required
WRITER, the enterprise AI agent platform trusted by the world’s leading Fortune 500 brands, is introducing a new set of capabilities that gives teams the ability to fully leverage the power of agents as easily as they’d use any consumer app, while maintaining full enterprise security and governance controls. the company released an agent Skills creator and enhanced Playbook builder that allow non-technical employees to describe workflows, specialized expertise, and desired outcomes in natural language and automatically generate production-ready agent capabilities that can be shared across teams.
Today’s release also includes enhancements to shared Voice profiles that ensure teams operate with the same brand consistency, an expanded range of third-party Connectors, and a ready-to-use library of over 200 enterprise-specific Skills. All capabilities in the WRITER platform include enterprise-grade security management, granular role-based access control, audit trails for compliance, and data privacy protections.
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The new tools are designed to give marketing, sales, and other business teams an intuitive way to rapidly rebuild operations with agents at the center, with zero technical knowledge or coding ability required. Their ease of use marks a turning point in enterprise AI adoption.
“Until now, gains in AI productivity have been disproportionately centered on developers and early AI adopters, with IT teams becoming gatekeepers to the rest of the organization,” said Doris Jwo, Vice President of Product at WRITER. “We’re changing that dynamic. WRITER is giving business teams an intuitive framework to design and deploy agents without investing time they don’t have building deep AI and technical expertise. We’ve made agent-building as simple as using an iPhone—radically accessible while maintaining the supervision and control that IT demands.”
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Building Blocks for AI-Native Operations
At the core of WRITER’s platform is WRITER Agent, an autonomous agent that can execute and scale complex work in high-stakes enterprise environments. By connecting WRITER Agent directly to third-party systems including CRMs, content management systems (CMS), and data warehouses, marketing and sales teams are automating routine workflows, eliminating bottlenecks, and freeing resources for strategic work.
Playbooks streamline the design of multi-step workflows that can be shared across teams and triggered based on events or set routines. Users can now describe an outcome or workflow, or paste an existing process document, and with one click, WRITER converts it into executable instructions that WRITER can reliably repeat. Playbooks automatically pull in the Skills, third-party Connectors (Snowflake, HubSpot, Asana, Sharepoint, Slack, and dozens more), proprietary knowledge, and brand Voice needed to accomplish a complex task.
Skills give WRITER Agent access to specialized expertise, packaged in a reusable building block. With the new Skills creator, business teams can easily codify and share the institutional knowledge and best practices hidden inside their organizations. Users simply describe what they want, and WRITER Agent builds and deploys the ready-to-use Skill package with documentation, scripts, and icons. Skills can be shared with specific individuals, teams, or company-wide.
WRITER customers have deployed over 5,000 playbooks to automate common workflows, such as generating optimized assets in their CMS from Jira tickets; delivering performance dashboards pulled from Snowflake data and sent directly to executives via Teams; automatically evaluating assets against regulations to speed legal and compliance reviews; and crafting personalized, on-brand pitch materials pulling from CRM account data and market insights.
With WRITER’s purpose-built approach to enterprise AI, customers achieve an average 333% ROI with a six-month payback period, according to a Forrester Total Economic Impact Report commissioned by WRITER.
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