Leveraging TVision’s panel and applying its data to VideoAmp’s vast household footprint, VideoAmp projects scaled, precise viewership insights.
TVision, the company measuring every second of TV and CTV viewer engagement, and VideoAmp, the tech-first measurement company, announced an expanded licensing agreement that delivers TVision’s industry-leading, person-level calibration data for CTV to VideoAmp. The new deal expands an existing agreement between the two companies for Linear data.
TVision is the industry standard calibration panel for person-level CTV and linear TV measurement. TVision reports second-by-second attention and co-viewing for all major linear TV networks and channels, as well as hundreds of apps, including the walled gardens. The company measures millions of programs and ad impressions.
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VideoAmp uses TVision’s robust CTV and linear data for insights that enhance the demographic ratings data that VideoAmp generates using its own large, commingled viewership dataset to deliver comprehensive, holistic TV measurement at scale.
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“Viewers move from linear to CTV viewing experiences seamlessly and within viewing sessions. It’s important to us to have holistic person-level data to understand the true viewer experience and measure app and network engagement in a transparent manner,“ explains Randy Laughlin, SVP, Strategy and Partnerships at VideoAmp.
“We are excited to deepen our relationship with VideoAmp, a clear leader in the TV measurement space,” states Yan Liu, CEO of TVision. “By combining our linear and CTV person-level data with their strong household-level data, VideoAmp extends its leadership position in the market.”
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