SalesFuel® announces the release of B2B BuyerSCAN™ 2025 – now live in AdMall®. This year’s study delivers fresh insights into how today’s CEOs and senior decision-makers are navigating business challenges, making purchases and incorporating AI into the buying process. B2B BuyerSCAN™ 2025 features exclusive findings from 2,027 B2B decision-makers, including CEOs and executives from businesses ranging from 20 to 500+ employees.
B2B BuyerSCAN™ Reveals the Latest Insights on B2B Decision-Making, AI Use and Purchase Intent
SalesFuel®, a leader in sales intelligence and market research, announces the release of B2B BuyerSCAN™ 2025 – now live in AdMall®. This year’s study delivers fresh insights into how today’s CEOs and senior decision-makers are navigating business challenges, making purchases and incorporating AI into the buying process.
B2B BuyerSCAN™ 2025 features exclusive findings from 2,027 B2B decision-makers, including CEOs and executives from businesses ranging from 20 to 500+ employees.
“This latest edition of B2B BuyerSCAN™ goes even deeper,” says C. Lee Smith, CEO of SalesFuel®. “From inflation concerns to AI-driven decision-making, we’re equipping sales teams, consultants and marketers with precise, actionable intelligence on the real factors shaping B2B purchases in 2025.”
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“This latest edition of B2B BuyerSCAN™ goes even deeper. From inflation concerns to AI-driven decision-making, we’re equipping sales teams, consultants and marketers with precise, actionable intelligence on the real factors shaping B2B purchases in 2025.” – C. Lee Smith, CEO of SalesFuel®
NEW in 2025: Expanded Audience Segments
B2B BuyerSCAN™ 2025 introduces new, high-value audience profiles including:
Veteran-owned Businesses
Immigrant-owned Businesses
CEOs
Purchase Intent Data Buyers
Competitive Intelligence/Social Listening Buyers
AI for Competitive Intelligence Users
These segments are accessible now in AdMall and the Digital Audit tool for highly targeted marketing and sales strategies.
2025 Data Points:
30% of CEOs say inflation and rising costs are their top business concern for the next two years.
Sunday Scaries Sufferers (work-anxious professionals) are 27% more likely to work at companies with 20-50 employees.
16.2% of B2B leaders expect demand loss in the next two years; yet 32% of them still plan to invest in mass media advertising this year and nearly 16% will invest in sales training and consulting.
27% of manufacturing executives are now using AI instead of search engines for online research.
39.8% of mid-sized firm decision-makers will trade contact info for original research that helps them make smarter decisions.
43% of buyers say they’re more likely to meet with sellers who “provide them with information they haven’t seen yet, didn’t know or hadn’t thought of.”
25% of B2B decision-makers use AI to make better purchasing decisions.
87% of younger executives (Gen Zers and millennials) use ChatGPT in their workflows.
B2B buyers looking at sales training and consulting are 55% more likely than average to be using AI to guide those purchases.
Who Benefits from B2B BuyerSCAN™?
Sales professionals and consultants: Gain a competitive edge with tailored insights on buyer behavior and pain points.
Marketers and agencies: Build smarter campaigns based on media preferences and buyer motivations.
CEOs and entrepreneurs: Learn how your peers are approaching purchasing decisions in today’s complex economy.
B2B BuyerSCAN™ 2025 helps users understand:
Top C-suite concerns shaping the business landscape.
Media channels that influence B2B buyers across company sizes and industries.
AI’s expanding role in sourcing information and making purchasing decisions.
What drives buyers to share contact info, accept meetings and commit to purchases.
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B2B BuyerSCAN™ is available through:
AdMall®: Ideal for media sales professionals and agencies delivering local B2B marketing solutions.
SalesCred®PRO: Sales professionals can access tailored buyer insights and sales prep tools powered by AI.
SalesFuel® Custom Reports: Contact us directly for access to specialized data pulls and white label insights.
B2B BuyerSCAN™ continues to complement SalesFuel’s AudienceSCAN® research, enabling seamless strategy development across both B2B and B2C markets.
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