Thomson brings over 10 years’ experience in AI technology and strategy from Google, Adobe, and Telstra to one of the industry’s earliest AI-native ad fraud prevention platforms.
TrafficGuard, a leading platform in AI-powered digital ad verification and invalid traffic (IVT) prevention, has appointed Scott Thomson as Head of AI. Thomson will oversee and accelerate the execution and embedment of AI into TrafficGuard’s platform and processes, building on more than eight years of machine learning innovation that has positioned the company at the forefront of ad fraud detection since its founding. He brings over a decade’s worth of experience in technology and AI innovation, having previously worked for Google, Adobe, and Telstra, as well as founding strategic consultancy firm SCRYPTID.
TrafficGuard was among the first ad verification platforms to deploy machine learning models for real-time invalid traffic detection, processing billions of data points to identify fraud patterns invisible to rules-based systems. That early investment in AI infrastructure now serves as the foundation for the company’s next generation of detection capabilities – engineered to combat an increasingly sophisticated threat landscape.
“We are delighted to welcome Scott in an executive capacity at a pivotal time for TrafficGuard. His deep expertise in AI spanning Google Cloud, generative AI strategy, and enterprise innovation is directly aligned with where we are taking this business,” said Mat Ratty, CEO of TrafficGuard. “Scott’s appointment accelerates our ability to execute our AI roadmap and deliver advanced fraud prevention to advertisers globally. We look forward to the contribution he will make as we enter our next phase of growth.”
Scott Thomson will support TrafficGuard’s expansion of its AI capabilities, ensuring the platform is well positioned to manage ad exposure and fraud risks as the digital advertising ecosystem undergoes its most significant shift in a decade. He will leveragehis extensive experience in AI strategy and innovation to accelerate product development and commercial execution, bringing to market advanced solutions that monitor, detect, analyse, and respond to invalid traffic, while driving adoption across new verticals and channels.
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Scott Thomson, Head of AI, Traffic Guard said: “Having served as a non-executive director since early 2024 with TrafficGuard, I’m looking forward to adding my experience and guidance more directly to our already significant team. The AI arms race in ad fraud is real. Fraudsters are already deploying agentic bots and generative AI to evade detection at scale, and staying ahead requires deep AI expertise and a platform built for continuous evolution.
The appointment comes at a critical inflection point for the industry. The rapid proliferation of agentic AI – autonomous bots capable of browsing, clicking, filling out forms, and mimicking genuine user behaviour, is fundamentally reshaping the threat landscape for digital advertisers. Unlike traditional bot traffic, agentic bots operate with human-like intent patterns, making them significantly harder to detect using conventional verification methods. Industry analysts project that AI-generated invalid traffic will account for an increasingly material share of digital ad spend waste over the coming years, creating an urgent need for AI-native detection that can evolve at the same pace as the threats it defends against.
“TrafficGuard has a strong foundation in machine learning-driven detection, and I’m here to accelerate what’s next,” said Thompson. “Expanding our AI-powered capabilities beyond fraud detection into intelligent optimisation tools that help advertisers not just protect their spend, but maximise its performance. We’re evolving the platform to cover new channels and deliver actionable insights that turn fraud data into a genuine competitive advantage. Tackling ad fraud has become increasingly essential for advertisers, and I can’t wait to be part of the talented team building the future of ad verification.”
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This strategic appointment will further strengthen TrafficGuard’s commitment to driving innovation in ad fraud prevention. It supports TrafficGuard’s wider global channel growth strategy, following its recent expansion in the United States and the appointment of CPO Miguel Lopes. The company plans to significantly expand its team, enabling brands to boost their revenue and confidently scale advertising campaigns by eliminating invalid traffic. As brands allocate record budgets to digital channels, TrafficGuard’s mission to ensure every ad dollar reaches a real human has never been more commercially critical.
TrafficGuard, a flagship product of Adveritas Ltd (ASX:AV1), is a pioneering force in advertising technology, delivering AI-driven solutions that revolutionise digital ad fraud prevention and performance optimisation. Leveraging advanced machine learning, artificial intelligence, and big data, TrafficGuard empowers businesses to combat invalid traffic and ad fraud, protect advertising budgets, and enhance campaign efficiency, driving measurable return on investment (ROI). Positioned at the forefront of the rapidly growing ad tech market, TrafficGuard’s cutting-edge software has been recognised by prestigious industry awards, including The Drum, Martech Breakthrough Awards, and Mobile Marketing. Dedicated to setting new standards in transparency and security, TrafficGuard is shaping the future of intelligent, data-driven digital advertising.
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