The new platform provides buyers direct access to thousands of real, vetted creators trusted by global brands like Dropbox, Sweetgreen, and Klean Kanteen
The Luupe, the global creative production network, announced the launch of its open marketplace, a groundbreaking platform connecting brands with exclusive, licensable creative content produced by professional creators worldwide. As AI floods the creative industry with synthetic content, The Luupe’s marketplace has been specifically designed to champion human creativity and provide brands direct access to authentic, diverse visual storytelling at scale.
The Luupe’s marketplace creates a sustainable future for creative professionals while giving brands the authentic visual stories they need to build trust and lasting connections with their audiences.
The marketplace debuts with a curated collection of never-before-seen creative assets spanning commercial photography, lifestyle, and brand imagery, all produced by The Luupe’s vetted, global community of top professional creators. This launch comes at a crucial time when AI fatigue and skepticism of online content is increasing, as 87% of consumers say they value image authenticity, yet the creative industry faces unprecedented disruption from AI-generated content.
Marketing Technology News: MarTech Interview with Travis Clinger, Chief Connectivity & Ecosystem Officer at LiveRamp
“AI is a powerful tool with immense potential, but it cannot – and should not – replace humanity,” said Keren Sachs, Founder & CEO of The Luupe and creator of Offset by Shutterstock. “Our creators deliver the emotion, context, and diversity that only real people can bring to the table – and that brands need to forge real connections with their audiences. That’s why authenticity is at the heart of everything we do.”
The Luupe’s marketplace addresses critical challenges facing both creators and brands:
For creators, the platform provides:
Direct access to licensing opportunities with premium brands
Tools to build visibility and new revenue streams through customizable, shoppable profiles
Fair compensation models that protect creative value
Resources to scale their creative businesses sustainably
For brands and buyers, The Luupe’s new marketplace delivers:
Exclusive access to authentic, diverse creative content
Direct relationships with top-tier professional creators
Streamlined licensing process
Guaranteed original, human-created assets
Marketing Technology News: Leveraging DAM and AI to Meet Increasing Content Demands
“We’re witnessing a pivotal moment in the creative industry where the value of authentic content has never been more important,” added Sachs. “The Luupe’s marketplace creates a sustainable future for creative professionals while giving brands the authentic visual stories they need to build trust and lasting connections with their audiences.”
Creators are invited to apply to become sellers, and brands and buyers can start exploring and licensing The Luupe’s growing catalog of exclusive creative assets today. This is creativity—authentic, diverse, and undeniably human.
Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.