Leading B2B adtech PR agency clocks up an Employee Net Promoter Score (eNPS) of 100, with every employee surveyed recommending it as a place to work
For the second time in succession, The Digital Voice has been hailed as an exceptional place to work in a survey of leading PR, communications, digital, integrated and full-service agencies by employee experience consultancy YouBecome.
YouBecome’s Agency Benchmarker study looks at the “people metrics” in the marketing agency sector, focusing on the views of the lifeblood of these agencies: their staff. It seeks employees’ views on what their agency does well, areas where it could improve, and the likelihood they will still be working there in 12 months’ time. Agencies that complete the survey are then able to benchmark themselves against their counterparts across the industry.
Based on results so far, The Digital Voice currently holds top spot – although it must be noted that responses are still being collected for another two months. But the agency’s true achievement is an eNPS of 100, which indicates that all respondents said they would recommend the company as a place to work.
When asked to rate the company’s performance across aspects such as the clarity of the company’s values and mission statement, the extent to which employees’ opinions are taken seriously, and employees’ understanding of what excellence looks like in their role, the company scored an average of 5.6 out of 6. YouBecome Managing Director Mike Turner described the result as “other-worldly”, representing an improvement on the agency’s score of 5.5 in the previous survey.
Julia Linehan, CEO and Founder, The Digital Voice commented, “With the increasing mandates of return to office and the undue pressure and stress this can cause to people, we believe our strong results of the Agency Benchmarker survey shows that remote working actually does has an incredibly strong and positive impact on culture, performance and team happiness. Remote working should not be underestimated in the positive impact it can have and we are happy to shine a light on just how much it contributes to a successful life/work balance. ”
Marketing Technology News: MarTech Interview with Saima Rashid, SVP, Marketing and Revenue Analytics @ 6sense
“There seems to be some sort of happy gas at The Digital Voice,” said Turner. “The average score of 5.6 is just exceptional, and not what we would typically see. From the responses, it’s clear that everyone at The Digital Voice believes in the agency, its mission and vision, and that it is an inspiring place to work.”
When asked what The Digital Voice does best, employee responses included:
“It’s a positive and happy place, it works very hard for its clients.”
“Where do I start? I’ve never worked anywhere before here where I’ve believed everyone on the team is genuinely equal, both in influence and value. We are inspired, motivated and rewarded.”
Another praised the agency’s “work-life balance, listening to employees, creating a team feeling, even though we’re remote.”
The Digital Voice CEO and founder Julia Linehan said the results of the survey were a testament to the trust the staff at the company put in each other.
“While we have been 100% remote from day one, it’s clear from the responses to the survey that there is a real sense of belonging and trust among everyone who works here,” she said. “At the same time, our people benefit from the life-work balance that comes when you take the daily commute out of the equation, and give people the flexibility to work in the way – and at the times – that best suits their lives. Everyone surveyed said they will ‘definitely’ or ‘probably’ still be working here in 12 months’ time. That’s a statistic to be proud of.”
The Agency Benchmarker study was created to encourage more agencies to understand and model outstanding behaviour performance from the industry. As more agencies join the project, further results will be shared to compare agencies in the industry and highlight how they can strive to improve.
Marketing Technology News: Dynamic Creative Optimization (DCO) in Martech: Personalizing Ads for Every Single Consumer in Real-Time
The Digital Voice is a B2B boutique adtech PR agency with boundless energy for PR. The company loves to shout its partners’ brand, vision and products from the rooftops, and is unashamedly energetic and fearless. As a leading amplification agency for the adtech industry, The Digital Voice delivers PR, thought leadership, awards, events, multimedia, podcasts, content and creative.
Established in 2012 by adtech veteran, founder and CEO Julia Linehan, the team is 100% remote, with Julia backed by 37 exceptional journalists, content writers, press consultants, graphic designers, video editors, motion designers, marketing experts, PR pros, awards writers, podcast producers, social media experts, multimedia and event management specialists who make up the team. Over the years, The Digital Voice has built up an enviable client roster, including companies such as Nectar360, impact.com, GumGum and Jellyfish.
YouBecome is a boutique consultancy that for 20 years has helped ambitious and growing SMEs in the UK to understand and improve the dynamics between leadership, culture and the employee experience.
Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.