How 2 trillion tokens and 20+ production use cases help telecoms escape ‘Pilot Purgatory’ with insights from NVIDIA, F3 Networks and TELUS
TELUS Digital will showcase production-ready artificial intelligence (AI) driven customer experience (CX) and network optimization solutions for telecommunications providers at Mobile World Congress (MWC) 2026 in Barcelona, Spain. The company will demonstrate how telecom operators can win the moments that matter by transforming AI pilots into enterprise-scale deployments that deliver measurable business value through innovative use cases.
The telecommunications industry has long faced a critical challenge: converting AI investments into return on investment (ROI). According to NVIDIA’s State of AI in Telecommunications: 2025 Trends report, 44% of telecom operators prioritize CX optimization as their top AI investment, while 40% focus on network planning and operations. Yet many communications service providers (CSPs) remain stuck in experimental phases, unable to scale successful pilots into production systems that generate measurable business impact.
Marketing Technology News: MarTech Interview with Kurt Donnell, CEO @ Freestar
TELUS Digital addresses this challenge through proven, production-grade AI deployments. In 2025 alone, the company processed over 2 trillion tokens across dozens of AI models through its Fuel iXTM generative AI (GenAI) engine for its parent company, TELUS. This represents an enterprise-scale AI implementation across global telecommunications operations and customers. TELUS Digital will reveal the operational blueprint behind that scale in a 90-minute presentation on March 4 at MWC 2026.
“In the AI world, tokens represent the currency of experience. They distinguish organizations only experimenting with AI from those operating it at scale,” said Bret Kinsella, General Manager and Senior Vice President of Fuel iX at TELUS Digital. “We processed over 2 trillion AI model tokens in 2025 through our Fuel iX platform, deploying production-grade AI for global customers and across our own operations. At MWC 2026, we’re sharing specific examples that show how telecom providers can progress from AI experimentation to measurable business impact.” The presentation features 20+ real-world use cases, live demonstrations, and expert discussions with TELUS, F3 Networks and NVIDIA representatives on escaping “Pilot Purgatory” through intelligent infrastructure and AI-driven automation.
With 20+ years of telecom industry leadership, TELUS Digital is uniquely positioned as an industry insider due to its subsidiary relationship with TELUS, a world-leading communications technology company headquartered in Canada. This “living laboratory” approach serves as a major differentiator, enabling TELUS Digital to refine and prove the efficacy of AI-powered customer experience and digital solutions in real-world telecommunications scenarios.
Marketing Technology News: Programmatic Ad Platforms With Unique AdTech Features
TELUS Digital’s booth at MWC 2026 in Barcelona is in Hall 6 #E7 and will offer hands-on demonstrations of its AI solutions that have been battle-tested in real-world scenarios within TELUS, a leading global telecommunications provider, before external client deployment. Key solutions include:
Fuel iX Agent Trainer: AI-powered voice and chat simulation that leads to faster skill and knowledge acquisition, reducing the amount of time and cost needed to get an agent fully ramped and ready for live customer calls.
Fuel iX Fortify: Award-winning automated AI application safety and security testing and monitoring solution that provides robust vulnerability detection rates, dramatically reduces test and validation time, enables cost-effective continuous testing, and is accessible to both non-technical and technical users across product management, software development, governance and risk, responsible AI, and security.
Network Design Services: AI-driven network optimization, transforming legacy infrastructure into agile, cloud-native environments.
For global telecom operators, TELUS Digital’s MWC presence demonstrates practical pathways from AI potential to production reality. Attendees can schedule meetings with Bret Kinsella and TELUS Digital product specialists at MWC 2026 through TELUS Digital’s MWC event page. The company will also host a customer and partner networking event on March 2 from 5:00-7:00 pm at the Salesforce Garden.
Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.