Sprinklr , the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), has been named a winner in the Innovation Products Category of the 2026 BIG Innovation Awards, a global recognition program honoring companies, products, and leaders who are transforming industries through applied innovation, intelligent platforms, and measurable real-world impact. Sprinklr was recognized as an innovator in AI, specifically for Sprinklr’s AI agents purpose-built for customer experience.
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“This award underscores our commitment to building AI that is scalable, responsible, and results‑driven.” – Karthik Suri, Chief Product Officer at Sprinklr.
“The 2026 BIG Innovation Awards winners show that true innovation is no longer about chasing the latest buzzwords,” said Russ Fordyce, Chief Recognition Officer at the Business Intelligence Group. “It’s about building intelligent platforms, automating workflows with purpose, and making trust, privacy, and resilience the foundation of every breakthrough. These organizations and leaders are not just keeping pace with change, they are shaping the future of global business.”
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Sprinklr AI Agents bring autonomous, goal‑oriented intelligence directly into customer experience workflows. They are designed to observe, reason, and act across marketing, care, research, and commerce use cases and are currently helping enterprises operate faster, smarter, and with greater consistency at scale.
“AI is only transformative when it’s deeply connected to real business outcomes,” said Karthik Suri, Chief Product Officer at Sprinklr. “Powered by Sprinklr’s unified data foundation, rich customer context, and the ability to turn insights into action, Sprinklr AI Agents bring enterprise‑grade intelligence to every customer touchpoint. This award underscores our commitment to building AI that is scalable, responsible, and results‑driven.”
Sprinklr joins 159 winners recognized for their contributions to innovation across health, financial services, logistics, manufacturing, and enterprise technology. The 2026 BIG Innovation Awards winners reveal a clear trend: innovation is no longer about just having AI, it’s about how you use it. Winners are building platforms, automating workflows, and focusing on trust, privacy, and security as core to their mission.
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