New partnership empowers publishers to make money from AI by deploying AI copilots, syndicating content, and monetizing conversations with Sovrn-powered ads
Sovrn, a technology platform that helps publishers and creators earn and keep more revenue, announced its partnership with Dappier, the AI monetization platform. Together, the companies are giving publishers a turnkey offering to make money from AI with branded AI experiences, real-time content syndication, and conversational ad monetization.
When users engage with a publisher’s branded AI copilot powered by Dappier, they will now be served conversational ads that deliver Sovrn Commerce offerings informed by layers of direct interactions and context. By embedding Sovrn ads directly inside AI answers, Dappier is unlocking new AI inventory that is more relevant to consumers and more valuable to marketers than previously available ad formats, due to its rich real-time signals, high attention and viewability.
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Publishers have faced a stark choice as AI disrupts search referral traffic and legacy ad models: fight scraping or find new ways to claim their share of the AI answers economy. Sovrn and Dappier provide a solution to that disruption, enabling brands like News-Press & Gazette and Wild Sky Media to deploy copilots and AI search experiences directly on their sites, unlock conversational ad placements within those experiences through Sovrn’s Commerce and Exchange capabilities, and syndicate their content to third-party AI platforms via the Dappier Marketplace.
“We are seeing a major shift in the way AI has been approached by companies, especially publishers,” said Chris George, President, Sovrn. “We do believe AI is a positive solution for ensuring consumers are getting ads served to them that make sense and align with their interests, but it needs to be done in an ethical, targeted manner. By partnering with Dappier, we ensure publishers aren’t being left out when it comes to AI, and marketers have access to the audiences that are adopting AI.”
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Dappier’s AI experiences are fully customizable, require no development resources and are built for monetization: publishers can easily launch their own dedicated answer page, upgrade their search bar for conversational input and add AI copilots within articles or across their site.
“As an AI company focused on monetization, we are always looking to make more money for publishers while unlocking AI audiences for marketers,” said Dan Goikhman, co-founder & CEO of Dappier. “By enabling Sovrn Commerce with our unique agentic ads we ensure consumers always receive highly relevant marketing messages alongside AI answers from publishers creating a more powerful value exchange than traditional digital media.”
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