Salesforce, the world’s #1 AI CRM, and Informatica, a leader in enterprise AI-powered cloud data management, have entered into an agreement for Salesforce to acquire Informatica for approximately $8 billion in equity value, net of Salesforce’s current investment in Informatica. Under the terms of the agreement, holders of Informatica’s Class A and Class B-1 common stock will receive $25 in cash per share.
The planned acquisition will enhance Salesforce’s trusted data foundation critical for deploying powerful and responsible agentic AI. The combination of Informatica’s rich data catalog, data integration, governance, quality and privacy, metadata management, and Master Data Management (MDM) services with the Salesforce platform will establish a unified architecture for agentic AI — enabling AI agents to operate safely, responsibly, and at scale across the modern enterprise.
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Effective, enterprise-grade AI requires more than just data — it demands data transparency, deep contextual understanding, and rigorous governance:
Data Transparency: Informatica’s advanced integration, catalog, and lineage tools show where data comes from, how it has changed, and how it is used — crucial for auditability and regulatory compliance.
Data Understanding: Informatica’s rich metadata, combined with Salesforce’s unified data model, will empower AI agents to interpret, connect, and act on enterprise data with meaningful context.
Data Governance: Built-in MDM, data quality controls, and policy management ensure that all data driving AI is standardized, accurate, consistent, and secure.
“Together, Salesforce and Informatica will create the most complete, agent-ready data platform in the industry,” said Marc Benioff, Chair and CEO of Salesforce. “By uniting the power of Data Cloud, MuleSoft, and Tableau with Informatica’s industry-leading, advanced data management capabilities, we will enable autonomous agents to deliver smarter, safer, and more scalable outcomes for every company, and significantly strengthen our position in the $150 billion-plus enterprise data market.”
“Joining forces with Salesforce represents a significant leap forward in our journey to bring data and AI to life by empowering businesses with the transformative power of their most critical asset — their data,” said Amit Walia, CEO of Informatica. “We have a shared vision for how we can help organizations harness the full value of their data in the AI era.”
Unlocking the Full Value of Enterprise Data Across Salesforce
Bringing together Informatica’s cloud-native capabilities — including its extensive data catalog, data integration, governance, quality and privacy, metadata management, and MDM — with the Salesforce platform will unlock new capabilities for Salesforce’s enterprise data stack, delivering a complete solution to the challenges of AI at scale, by:
Achieving Data Clarity with Data Cloud: Informatica will strengthen Data Cloud’s leadership as a Customer Data Platform (CDP), ensuring data from across the organization is not just unified but clear, trusted, and actionable.
Elevating Agentforce: Combined, Informatica and Salesforce will provide a critical foundation for autonomous AI agents to interpret and act on complex enterprise data, building a true system of intelligence on a trusted system of understanding.
Augmenting the Customer 360: Salesforce CRM applications will be enhanced, giving teams the confidence to deliver more personalized and effective customer experiences, backed by trusted data.
Governed Understanding for MuleSoft: Informatica’s advanced data quality, integration, cataloging, and governance will ensure data flowing through MuleSoft APIs is not just connected but also enriched, standardized, and trustworthy — a reliable stream ready to fuel AI-powered decisions and actions across the enterprise.
Context-Rich Insights for Tableau: Tableau users will benefit from richer, context-driven insights thanks to a more accessible and better-understood data landscape.
Delivering this level of value requires more than a partnership — it demands deep, native integration of Informatica technology within the Salesforce platform.
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“Truly autonomous, trustworthy AI agents need the most comprehensive understanding of their data. The combination of Informatica’s advanced catalog and metadata capabilities with our Agentforce platform delivers exactly this,” said Steve Fisher, President and Chief Technology Officer, Salesforce. “Imagine an AI agent that goes beyond simply seeing data points to understanding their full context — origin, transformation, quality, and governance. This clarity, from a unified Salesforce and Informatica solution, will allow all types of businesses to automate more complex processes and make more reliable AI-driven decisions.”
Upon close, Salesforce plans to rapidly integrate Informatica’s technology stack — including data integration, quality, governance, and unified metadata for Agentforce, and a single data pipeline with MDM on Data Cloud — seamlessly embedding this “system of understanding” into the Salesforce ecosystem.
Salesforce will also support Informatica’s continued strategy of building best-in-class, AI-powered data management products — delivering a complete, end-to-end platform with industry-leading, integrated solutions to connect, manage, and unify data across any cloud, hybrid, or multi-cloud environment.
Investing in the Future of AI-Powered Customer Success
The proposed acquisition — pursued with strategic clarity and financial discipline, and aligned to Salesforce’s responsible M&A framework — and the rapid integration of Informatica’s premier data management capabilities with Data Cloud is a timely opportunity to further Salesforce’s leadership in the AI revolution.
“Our acquisition strategy is methodical, patient, and decisive — targeting transformative assets like Informatica when the calculus aligns to maximize customer success,” said Robin Washington, President & Chief Operating and Financial Officer, Salesforce. “This proposed acquisition will be a key enabler for Salesforce’s next phase of AI-driven growth — and we will move quickly to integrate their capabilities and unlock synergies on a fast timeline, particularly in areas like Public Sector, Life Sciences, Healthcare, and Financial Services. We’re laser-focused on accelerated execution to increase our market differentiation and deliver sustained benefits for all Salesforce stakeholders.”
“Permira and CPP Investments partnership with Informatica is clear proof of the benefits of a long-term investing mindset and focus on transformational growth at scale,” said Bruce Chizen, Informatica Chairman. “This exceptional outcome with Salesforce is testament to that philosophy.”
Salesforce plans to invest in Informatica’s ecosystem of data and infrastructure partners and apply the full power of Salesforce’s marketing and distribution teams to accelerate the growth of Informatica’s cloud business.
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