Canapi Ventures Leads Round to Accelerate Adoption of Rally’s User Research CRM Platform Across Product-Driven Organizations
Rally UXR, the leading User Research CRM platform, announced it has raised $11 million in a Series A funding round led by Canapi Ventures with participation from existing investors Stage 2 Capital and Y Combinator. Rally is redefining how enterprises manage and engage with their users for research—putting customer voices at the center of product innovation.
Rally’s SaaS-based platform streamlines the way research teams connect with users by automating participant selection, screening, outreach, scheduling, and incentives—dramatically reducing the time and complexity typically required to conduct high-quality research at scale. By embedding research operations into a single, secure, and compliant CRM, Rally enables teams to bring products to market faster that better fit the needs of their customers, generating more revenue in the process.
“Rapid innovation demands equally rapid user insight,” said Oren Friedman, CEO and co-founder of Rally. “Rally is purpose-built for the enterprise, helping teams connect directly with their customers to deliver the rich, actionable insights needed to shape exceptional product experiences—while building stronger, long-term customer relationships.”
Marketing Technology News: MarTech Interview with Nate Barad, VP of Product Marketing @ Algolia
Rally’s platform is trusted by forward-thinking companies including Adobe, Sonos, SurveyMonkey, HelloFresh, GitLab, MongoDB, and Monzo Bank, and has helped leading brands manage and conduct research with more than 10 million users. Since its founding in 2021, Rally has experienced 3x year-over-year revenue growth and was backed by Y Combinator through its Winter 2022 cohort.
“At the heart of Rally’s offering is the conviction that great products start with great user research,” said Walker Forehand, president and general partner at Canapi Ventures. “We’re excited to partner with the Rally team to help more organizations unlock faster, deeper user understanding—and translate it into real product impact.”
Marketing Technology News: How to Build a Martech Stack that Evolves Gracefully?
“We obsess over the customer experience at Webflow, and Rally has transformed the way we engage with our users for research,” said Brad Orego, head of research at Webflow. “We’ve been able to dramatically increase the volume and quality of research possible while simultaneously improving governance and security. With Rally, our entire Product team is empowered to confidently run their own research, accelerating product development, streamlining operational processes, and ultimately delivering a better experience for our customers.”
Rally’s leadership team brings deep experience in building secure, scalable enterprise platforms, including a product and engineering team comprised of ex-HubSpot talent. Their collective mission: to make great research easy.
Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.