Integration brings focus groups, interviews, and ethnographic research together in one seamless solution
Press Ganey Forsta, the leading provider of experience measurement, data analytics, and insights that help companies better understand and serve their customers, employees, and stakeholders, announced expanded capabilities in Digital Diaries, now including built-in online focus groups.
Digital Diaries is a qualitative research solution that gives researchers a continuous view into participants’ thoughts, behaviors, and experiences. As part of the HX Platform, it brings methods and data together in one place, eliminating the need to juggle separate tools across the research process.
Marketing Technology News: MarTech Interview with Žilvinas Lešinskas, VP of Product @ Omnisend
Discussions, a tool now embedded within Digital Diaries, enables researchers to run live focus groups and in-depth interviews directly within the same platform they use to manage diaries, creative exercises, and asynchronous feedback. The solution embeds research-grade interviews and focus groups directly into a digital diary or ethnographic study, alongside AI-powered analysis, in a unified platform.
Marketing Technology News: The AI Impact on Marketing Teams and Marketing Jobs
“Researchers have had to choose between scale and depth for too long,” said Kyle Ferguson, President and Chief Commercial Officer of Press Ganey Forsta. “Now, with focus groups embedded directly into Digital Diaries, they have all the tools they need in one place, the HX Platform. Live and self-guided qual, and even quant, are brought together in a single, connected workflow.”
Digital Diaries goes beyond basic tools by offering a fully integrated, research-grade interviewing experience, complete with scheduling, moderation, observation, and recording tools, all in one place. Teams can move between synchronous and asynchronous feedback effortlessly, unlocking a richer understanding of customer needs, emotions, and behavior.
Enterprise research teams and market research agencies can use Digital Diaries to test concepts, explore brand perceptions, and conduct full lifecycle studies that blend live dialogue with creative, self-guided input. From onboarding to analysis, the solution streamlines qualitative research for speed, consistency, and impact.
Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.