Bid-smart adtech innovator strengthens its ties with one of the world’s leading AI hubs
Bid-smart ad platform Preciso today announces a new alliance with the Shenzhen Artificial Intelligence Industry Association (SAIIA), joining the non-profit organisation as an official vice-president enterprise member.
The SAIIA promotes the development and application of AI technologies and is the leading AI trade association in China, serving as a central hub in Shenzhen’s robust AI ecosystem with more than 800 enterprise members. The city of Shenzhen is China’s third-biggest with a population of around 18 million, and is second only to Beijing as a centre of Chinese AI activity.
“We are delighted to become the latest members of the Shenzhen Artificial Intelligence Industry Association as the world builds towards a revolution in humanoid robotic technology,” said Preciso CEO Piero Pavone. “There is nowhere in the world more exciting than Shenzhen for those who follow the development of AI, and we look forward to working closely with more and more companies in this space as they go to market and build their own marketing strategies.
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The SAIIA was formed in 2017 by companies and institutions in the fields of electronic communications, big data, computer vision, natural language processing, speech recognition, autonomous driving and other artificial intelligence-related fields. The organisation facilitates academic exchanges, leads industry research and develops cross-industry standards, as well as liaising between government, enterprises and academia.
Preciso itself is an increasingly familiar face in the Chinese AI business. The company used the recent 27th edition of the China Hi-Tech Fair in Shenzhen to officially launch its Ultima Ads AI-powered native advertising solution to the booming AI and humanoid robotics industry, which is forecast to become a billion-dollar business.
Ultima Ads is Preciso’s native, integrated advertising solution, delivering efficient, targeted native ads that drive meaningful engagement, while minimising ad spend. It employs AI bid-smart technology to optimise the bidding and buying process in real time, serving only the most relevant ad placements, while minimising ad wastage and associated carbon emissions.
As well as exhibiting its technology at the three-day fair in the south-eastern Chinese city, Preciso hosted the after-show party, attended by more than 50 technology brands. Guests at the event included robotics companies Legend Robot and GDLinxai, with its D50 quadruped robot dog.
Preciso is Europe’s fast-growing adtech company, powered by its flagship Smart-Bid technology and delivering client campaigns in just a few easy clicks. Through use of actual customer journey and machine learning, Preciso technology predicts customer behaviour to calculate which display ad placement to buy in a real-time bidding marketplace – boosting relevance and conversion and putting the power back into the hands of advertisers. Founded in Italy by Piero Pavone, Preciso has expanded over the last few years and now has teams in six countries.
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