New Segmentation Capabilities From MessageGears Give Marketers More Autonomy and Targeting Flexibility

The latest features reduce manual workloads for enterprise teams, making it easier to build and activate audiences from complex datasets MessageGears, the leading data activation and engagement platform for enterprise brands, announced two product innovations designed to give marketers more freedom and precision when building sophisticated audience segments: dynamic data variables and nested data filters. […]

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Martech’s Next Frontier: Agentic AI and the Birth of Self-Running Campaigns

Picture a world where marketing campaigns don’t need groups of people to plan, carry out, and change every little thing. Instead, campaigns would plan themselves, start on time, change in real time, and keep changing as consumer behavior changes—all without any help from people. With technology changing so quickly, things that used to sound like […]

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Semrush Launches Enterprise Partner Program to Empower Agencies and Match Customers With Certified Partners

Program aims to strengthen results for Semrush customers by connecting them with proven partners focused on improving digital brand visibility Semrush , the leading online visibility management SaaS platform, announced the launch of its Enterprise Partner Program (Program), a global strategic initiative that expands Semrush’s enterprise footprint and creates new growth opportunities for marketing agencies and […]

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Scorpion Launches Convert, AI-Powered Technology That Turns Missed Leads into Booked Revenue

Convert’s always-on AI handles intake and scheduling, turning missed calls and messages into real revenue for local businesses Scorpion, the leading provider of digital marketing and technology solutions for local businesses, announced the launch of Scorpion Convert, an AI-powered intake and conversion tool that helps businesses instantly respond to and qualify leads, turning more prospects […]

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Fractal Achieves AWS Generative AI Consulting Services Competency, Reinforcing its Leadership in AI Strategy and Implementation

Fractal, a global provider of artificial intelligence solutions to Fortune 500® companies, announced that it has achieved the Amazon Web Services (AWS) Generative AI Consulting Services Competency. This milestone recognizes Fractal’s expertise and commitment to leveraging AI technologies to drive innovation and transformation for its global clients. The AWS Generative AI Consulting Services Competency identifies […]

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Zoomd and E2 Announce the Signing of a Strategic Partnership Expanding Zoomd’s Reach and Solutions in the Sports and Betting Segment

Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd., the marketing technology (MarTech) user-acquisition and engagement platform is pleased to announce that it entered into a strategic partnership with E2-Quadrat communications GMBH (“E2“), a global leader in digital marketing and technology solutions for the sports and betting industry. With over two decades of experience in the industry, […]

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