Innovid’s Latest Feature Enhancements Empower Brands to Scale CTV Creative Impact & Drive Performance Welcome to Innovid’s Feature Beat – your monthly look at the latest product enhancements designed to make advertising smarter, faster, and more impactful across every screen. Last month, we highlighted new creative optimization tools for enhanced campaign performance. This month, we’re focused on […]
Industry-first scoring system establishes a new benchmark for AI quality, enabling organizations to improve response integrity while accelerating AI adoption Responsive, the global leader in AI-powered Strategic Response Management (SRM) software, announced TRACE Score™, an industry-first scoring system that evaluates Responsive AI-generated responses according to five key dimensions: Trustworthiness, Relevance, Accuracy, Completeness, and Explainability. By […]
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@PaulGod70206660 @batesgayna77 @piersmorgan Did they tell you that? — Mike Martin (@MikeMartinGB) Apr 9, 2025 from Twitter https://twitter.com/MikeMartinGB April 09, 2025 at 02:44PM
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Global TV OEM leader will leverage Magnite Access to monetize and activate data Magnite, the largest independent sell-side advertising company, announced an expanded global partnership with Samsung Ads, the advanced advertising division of Samsung Electronics. From 2023 to 2024, Samsung Ads saw double-digit percentage gross revenue growth on the Magnite Streaming SSP as a result […]
Bloomreach, the agentic platform for personalization, announced a new research report conducted with EMARKETER, “The Power of Trust and Emotions in Building Customer Loyalty.” Surveying more than 150 marketers, the report highlighted that today’s customers are less brand loyal than five years ago, with more than half of the study’s participants agreeing that marketing with […]
This certification reflects the company’s progress in climate and water efficiency, with outstanding performance in energy efficiency, emission reduction, and environmental policies. The company continues to strengthen its commitment to sustainability by optimizing resource consumption and implementing strategies to minimize its environmental impact. Atento Luxco 1 (“Atento” or the “Company”), one of the world’s largest providers […]
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future and Spectrum Reach, the advertising sales business of Charter Communications, announced a new partnership that will bring increased demand and efficient buying to Spectrum Reach’s advertising inventory while strengthening PubMatic’s curated packages with local news and live sports offered through its Connected […]
New guide provides strategies for businesses looking to maximize return on investments in Connected TV advertising Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT) and a leader in digital marketing solutions for destination marketing organizations, announced the release of “Best Practices Guide to CTV Advertising,” a comprehensive resource designed to help marketers effectively navigate […]
The New Integration Empowers Advertisers with a Centralized, AI-Driven Tool to Streamline and Improve Campaign Performance Across Multiple Channels Shirofune, a leader in automated ad management technology that services major advertising agencies worldwide, including Dentsu, is pleased to announce its integration with Google’s DV360 (Display & Video 360), an enterprise-level demand-side platform (DSP) for programmatic […]
RT @MikeMartinGB: 20% of small businesses fail in their first year, 30% of small business fail in their second year, 50% of small businesse… — Mike Martin (@MikeMartinGB) Apr 9, 2025 from Twitter https://twitter.com/MikeMartinGB April 09, 2025 at 01:55PM