The Art of the Opt-In finds that trust, timing, and restraint at sign-up shape engagement, data quality, and retention across email and SMS The opt-in moment sets expectations for the entire brand-customer relationship, and many marketers overestimate how much data consumers wish to share. But tying sign-up requests to high-intent behaviors, like browsing or checkout, […]

Top PPC specialists create outsized impact by combining paid media expertise with business strategy, profit modeling, and cross-channel insight.
The post The PPC Skills That Won’t Be Replaced By Automation appeared first on Search Engine Journal.

Navigate the complexities of information retrieval and find out how to get into model training data for AI success.
The post Information Retrieval Part 2: How To Get Into Model Training Data appeared first on Search Engine Journal.

BPX, a global process consulting leader, uses WalkMe analytics and process intelligence to optimize resources, workflows, and enterprise visibility. Business Process Xperts (BPX), a world leader in 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 and digital transformation, announced that it is using WalkMe’s Software Usage Analytics and Process Intelligence to improve the use of resources, workflow optimization, and make digital […]

Repario Unveils New Brand, Expanded Services, Proprietary Technologies and Educational Content Program Fueled by Collaborative Intelligence Repario, an agile legal services company delivering integrated legal services through human and technological collaboration, announces the launch of the company’s newly refined brand, website, services, technologies and educational tools created to fulfill the evolving demand for collaborative eDiscovery […]

ID.me, the market-leading digital identity wallet that simplifies how individuals securely prove their identity online, announced that Mitch Melis is joining the company as Field Chief Technology Officer, Public Sector. In this new role, Melis will serve as a trusted advisor and subject matter expert for ID.me’s government customers, helping them bridge the gap between […]

We have known for a long time that Google can crawl web pages up to the first 15MB but now Google updated some of its help documentation to clarify that it will crawl the first 64MB of a PDF file and the first 2MB of other supported file types.

Mike Ryan posted data on the percentage of invalid clicks on the Google Ad Network, broken down by fraudulent clicks or likely accidental clicks. It shows the Google Display Network has the most invalid clicks, but search partners have the most fraudulent invalid clicks.

Google’s John Mueller responded to a question on the pros and cons of serving raw markdown pages to LLM crawlers and bots. John didn’t say much but he did list a number of concerns and things you should be on top of, if you do go down that avenue.

Microsoft announced the expansion of the Microsoft Publisher Content Marketplace. This marketplace is designed to give publishers a new revenue stream, provides AI systems with scaled access to premium content, and deliver better responses for consumers. In short, it will pay for using your content in its AI.