Scaling SSP Infrastructure: Handling Millions of QPS in Real-Time Auctions

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Modern Supply-Side Platforms (SSPs) must process massive volumes of bid requests while maintaining response times of under 100 milliseconds to remain competitive in programmatic advertising auctions. High-performing SSPs handle millions of queries per second (QPS) during peak traffic periods, requiring sophisticated infrastructure architectures that balance performance, reliability, and cost efficiency. The challenge extends beyond simple …

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@piersmorgan Do you think its a good forward thinking strategy to take everything personally and change your mind based on what people say?

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@piersmorgan Do you think its a good forward thinking strategy to take everything personally and change your mind based on what people say? — Mike Martin (@MikeMartinGB) Jun 16, 2025 from Twitter https://twitter.com/MikeMartinGB June 16, 2025 at 06:57PM

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Outsourcing: Build and Scale the Tools You Need Without an Engineering Team

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Modern marketing and sales teams are expected to do more than generate leads and close deals. They’re also being asked to create seamless digital experiences, including mobile applications, custom landing pages, progressive web applications (PWA), pricing calculators, lead routing workflows, sales dashboards, client portals, CRM integrations, and more. The problem? Most of these initiatives require …

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