Content Commerce Pioneer Vudoo Joins Amazon Publisher Services Connections Marketplace

Vudoo stands as the first and only commerce content vendor on APS, empowering publishers and retail media networks to monetise their inventory with premium commerce-enabled ads at scale. Vudoo, the award-winning commerce media platform, has announced its listing on the Amazon Publisher Services (APS) Connections Marketplace. This milestone marks Vudoo as a first mover in […]

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Hyland Continues the Company’s Market Evolution With the Leadership Expansion of Its Global Sales Organization

The company appoints three new leaders for global presales, North America sales and sales across EMEA and APAC regions, driving customer success and leading the industry’s AI software evolution Hyland, a leading provider of unified content, process and application intelligence solutions, and the pioneer of the Content Innovation CloudTM, is strengthening its sales leadership team as part of a […]

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New Google Advertising Playbook by Fospha Reveals 61% Growth Potential Remaining in Performance Max and Search

Fospha, the full-funnel marketing measurement platform, has launched its latest research uncovering the key to maximizing Google Performance Max (PMAX) and Paid Search performance in 2025. With brands increasing spend in Google’s Demand Capture arsenal, understanding its true return and optimizing for maximum efficiency is more critical than ever. The new Google Performance Max & […]

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Next Gen Video 3.5x More Likely To Make Someone Become or Remain a Customer, Study Finds

Most consumers get upset when communications aren’t personalized. A new study of 2,510 adults in the U.S. and U.K. reveals 78% of consumers want brands to use video more, but brands are falling short. 93% of Gen Z want personalized and interactive video from brands, and 51% get upset when communications are generic, according to the […]

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Wistia Becomes the First Video Marketing Platform to Offer End-to-End AI Translation and Voice Dubbing Solution

New video localization features help brands connect with global audiences in native languages Wistia, a leading video marketing platform for businesses, unveiled new artificial intelligence (AI) video translation and dubbing features, complete with lip-syncing, making it the first video platform to offer a complete, end-to-end solution for localization. Powered by HeyGen and supporting over 30 languages, […]

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