Zefr Expands Brand Suitability Protection on TikTok with AI-Powered Exclusion Lists

Zefr, the global leader in brand suitability technology for social platforms, in partnership with TikTok announced the global availability of Exclusion Lists for TikTok, powering the industry’s most advanced AI-driven suitability controls on the platform. Through end-to-end, full loop protection, daily updates, and an expanded and customizable blocking taxonomy, Zefr’s suitability solutions for TikTok help […]

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IAS Expands Social Optimization for TikTok with Launch of Pre-Bid Video Exclusions

New IAS Features Empower TikTok Advertisers with Enhanced Control Over Brand-Suitable Ad Placements Integral Ad Science, a leading global media measurement and optimization platform, announced an expansion of Social Optimization for TikTok to include pre-bid Video Exclusion Lists. As advertisers continue to look for ways to preserve brand equity and drive performance across digital platforms, pre-bid […]

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DoubleVerify Expands Its AI-Powered Brand Safety & Suitability Offering for TikTok to Include Pre-Bid Video Controls

Global brands can access automated pre-bid video exclusion lists to protect brand equity and maximize ad performance on TikTok DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced the launch of pre-bid video exclusion lists for TikTok—expanding the company’s footprint of trusted, independent brand suitability and media performance tools on the […]

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Vobile Completes Acquisition of Pex

Expanding Leadership in Music Copyright Identification Vobile, a global leader in digital content protection and transaction services, announced it has completed its acquisition of Pex, a leading technology provider of audio content identification. The acquisition enhances Vobile’s services for the music industry and strengthens its position as the global solution provider for digital audio and video […]

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MetaRouter and Allegro Partner to Transform E-Commerce Customer Data Infrastructure and Retail Media in Central Europe

Strategic partnership enables Central Europe’s largest e-commerce platform to enhance data quality, security, and customer experience MetaRouter, a leader in server-side tag management and pioneer in enterprise-grade data collection and integration,  announced its successful collaboration with Allegro, Central Europe’s largest e-commerce marketplace. The partnership highlights Allegro’s industry-leading approach to data infrastructure, positioning the tech-forward retail giant ahead of competitors […]

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Sprinklr Appoints Sanjay Macwan as Chief Information Officer

Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, announced the appointment of Sanjay Macwan as Chief Information Officer, effective April 9, 2025. Macwan will report to Sprinklr President and CEO, Rory Read. In this new role, Macwan will lead Sprinklr’s global IT, enterprise security, and data infrastructure and analytics strategy, focused on […]

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Sprout Social Propels Brands into a New Era of Influence with AI-Powered Innovations to its Influencer Marketing Platform

AI-powered natural language discovery will allow marketers to identify creators through topic-led search, driving more authentic and impactful activations Reimagined, customizable brand safety solution that helps brands activate creators that align with their values and audience New creator vetting features drastically reduces time spent in discovery so brands can refocus on more strategic, creative tasks Sprout […]

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