Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
There are new signs of an unconfirmed Google search ranking update that touched down…

AI agents now handle more than ideation; they’re transforming audits, too. Here’s how they tackle site analysis, technical issues, and internal links.
The post Agentic AI In SEO: AI Agents & Workflows For Audit (Part 2) appeared first on Search Engine Journal.

Wix acquired Base44, an AI platform that enables users to build software using natural language prompts in a chat-based interface.
The post Wix Acquires AI Platform That Enables Anyone To Create Software appeared first on Search Engine Journal.

This is how you make your next 100 sales feel like one: https://t.co/hDw2sveTuI — Mike Martin (@MikeMartinGB) Jun 18, 2025 from Twitter https://twitter.com/MikeMartinGB June 18, 2025 at 01:55PM

Google has rolled out a new feature to automate the process of updating your inventory with Google Merchant Center. It is called Website-reported Autofeeds and it uses Google Tag Manager tag implemented in your site to manage this.

There has been a lot, I mean, a lot, of chatter around if one should add an LLMs.txt to their website. Many are starting to add it while others have not added it yet. Well, John Mueller of Google chimed in and wrote on Bluesky, “FWIW no AI system currently uses llms.txt."

Google is testing a new design for its sponsored search ads in the Google Search results. These have horizontal lines that are darkened or filled halfway through, alternating from left to right and right to left every other ad.

It’s been almost ten days since I last reported on a Google search ranking update. Well, I had to stop the streak and cover what I’ve seen over the last 24 hours or so. It appears that the volatility in ranking positions in Google search results is shifting more than the norm.