RT @MikeMartinGB: https://t.co/Mki9APGeF6 — Mike Martin (@MikeMartinGB) Apr 24, 2025 from Twitter https://twitter.com/MikeMartinGB April 24, 2025 at 02:38PM

Over the past few days, I’ve noticed signs of increased Google Search ranking volatility. I held off reporting on it until now because I wanted to see how things settled, but it does seem like Google is testing ranking algorithm updates, on and off, over the past few days.

Google AdSense has updated its policy center by adding three new issue labels; policy issue, regulatory issue, and advertiser preference and also adding new filters. Google said this is to “help you better understand, prioritize, and resolve your issues."

“Storytelling amplifies value without changing your product.” – Jay Baer @jaybaer — Mike Martin (@MikeMartinGB) Apr 24, 2025 from Twitter https://twitter.com/MikeMartinGB April 24, 2025 at 01:59PM

@themouseishers I can see you hate cats Mr mouse — Mike Martin (@MikeMartinGB) Apr 24, 2025 from Twitter https://twitter.com/MikeMartinGB April 24, 2025 at 01:38PM

How cool is this book cover. Who can tell me what the book is? https://t.co/UWYSR9i7Zw — Mike Martin (@MikeMartinGB) Apr 24, 2025 from Twitter https://twitter.com/MikeMartinGB April 24, 2025 at 01:38PM

RT @MikeMartinGB: Most websites don’t need more visitors. They need more buyers — Mike Martin (@MikeMartinGB) Apr 24, 2025 from Twitter https://twitter.com/MikeMartinGB April 24, 2025 at 01:05PM

Messaging makes or breaks content marketing. Build a voice that resonates, write with purpose, and turn casual readers into loyal customers.
The post Master Your Message If You Want To Create Better Brand Content appeared first on Search Engine Journal.

Google updated its Google Merchant Center merchant listing structured data documentation to removed the EnergyConsumptionDetails properties and added an alternative solution to the certificationIdentification property. But keep in mind that the hasEnergyConsumptionDetails is backwards compatible for those who have already implemented it.

Google is relaxing its photo guidelines for Local Service Ads. This may result in photos that were not previously allowed, may be allowed after May 22, 2025. I am not sure if these photos will automatically show up in your Local Service Ads or if you need to manually approve them after May 22nd.