Email is the dominant communication channel for many marketers. Fifty-nine percent of respondents in The 2025 Optimove Insights Consumer Marketing Fatigue Report  report said they prefer email as their primary marketing channel, surpassing social media (18%) by more than 3x. The reason to focus on email is clear: When shopping online, nearly half (48%) of […]

Nexxen, a global advertising technology platform with deep expertise in data and advanced TV, today announced that it has appointed Masatsune Shironishi as its new Vice President, Country Manager for Japan. With more than 30 years’ experience in marketing, sales and advertising, Shironishi brings deep expertise spanning linear TV, in-stream video, over-the-top (“OTT”) and connected […]

Modern marketing is progressing swiftly, and the competition to produce influential campaigns more quickly has never been greater. In a rapidly changing landscape, the speed of reaching the market can determine a campaign’s success or failure. Marketing automation has surfaced as a revolutionary solution, allowing teams to optimize workflows, uphold quality, and adhere to strict […]

Metric.tech has announced the launch of its fully automated AI-driven marketing platform, designed to empower Shopify businesses with one-click marketing solutions that deliver superior results Metric is an AI-first marketing automation company revolutionizing small business growth. Its platform offers a fully automated, results-driven solution for e-commerce businesses, prioritizing simplicity, innovation, and measurable outcomes. The company aims […]

New agentic AI eliminates manual inefficiencies, accelerates personalization and delivers real-time engagement at scale Businesses that anticipate customer needs, personalize engagement, and act in real time are gaining a competitive edge. Resulticks, a global leader in real-time audience engagement, announced the launch of Genie, an advanced AI-powered agent designed to help teams quickly turn insights into […]

Rapid Campaign Setup, Intelligent Content Library, and AutomationSpeed Execution and Increase Lift for Triggered and Batch Campaigns Persado, a leading provider of AI-powered content optimization and personalization solutions for marketing, released Dynamic Email, a new AI solution for marketing that manages the heavy lifting for campaign setup, content library creation, and launch. Financial services companies already using […]

Leveraging breakthroughs in generative AI, visionary enterprises like Microsoft, ASICS, Marks & Spencer, Johnson Controls and more are partnering with Typeface to achieve personalized storytelling at scale Typeface announced the launch of a new Marketing AI Platform to reimagine the entire content lifecycle with a suite of deeply specialized marketing agents (Arc Agents), powered by […]

New Video Streaming Innovation Delivers Unmatched Flexibility and Cost Savings for Service Providers and Broadcasters Harmonic announced a breakthrough in video streaming innovation with the launch of new origin capabilities. Service providers and broadcasters can tap into the new origin features through Harmonic’s VOS® family and XOS Advanced Media Processor to optimize efficiency and flexibility while […]