Marketers have more data, more channels, and more tools than ever before; yet, many still fall into critical traps that prevent campaigns from reaching their full potential. The landscape has undergone a fundamental shift over the past decade—organic reach is in steep decline, AI-generated content is raising audience expectations, and customer journeys are becoming increasingly …

We’ve come a long way from the days when Hello %%first_name%% passed for personalization. In today’s e-commerce landscape, consumers expect brands to deliver dynamic, relevant experiences tailored to their needs and behaviors across every touchpoint. Yet while technology — especially AI — has unlocked powerful new capabilities, many organizations are still grappling with how to …

Seasoned Advertising Software Architect Joins Basis to Lead Programmatic Strategy Basis Technologies , the industry’s leading advertising automation platform, announced the appointment of Mark McEachran to VP of product – DSP. Mark will lead product strategy and development for Basis’ DSP, leveraging his more than two decades of expertise in programmatic advertising, identity solutions, and […]

New Cordial Edge™ AI feature intelligently segments customers by price responsiveness for more precise discounting, better engagement and greater profitability. Cordial, the leading AI marketing platform helping brands win the battle for customer attention, is releasing the newest addition to its AI suite: Price Sensitivity. With U.S. profit margins declining 1.6% in 2025 and consumer sentiment at […]

Znode customers can use Unbound for trusted, vetted app development services. Leading custom app development platform Unbound Commerce announced it has signed a partnership agreement with Znode, the most flexible, scalable B2B ecommerce platform. Znode is an enterprise, B2B ecommerce platform designed for the unique needs of manufacturers and distributors. Znode’s B2B functionality enables management […]

Polemos, a Web3 gaming infrastructure platform, announces a strategic partnership with Guinevere Capital, a prominent esports and gaming investment firm known for its investments and advisory roles in projects such as GiantX, iTero, Perion, Skybox, and various other projects across the industry. Guinevere Capital has established a strong reputation for its work across global Web2 gaming titles, […]

Get attention. Build curiosity. Earn trust. Offer value. — Mike Martin (@MikeMartinGB) Jun 23, 2025 from Twitter https://twitter.com/MikeMartinGB June 23, 2025 at 01:55PM

Microsoft is testing a new image carousel within the Bing Search results. This image carousel shows two rows of images, instead of one, has related searches with an arrow at the top of the carousel and a new larger squared off arrow format.