The modern marketing environment is a wide ecology of technical tools, each promising to improve process efficiency, increase customer interaction, and deliver measurable outcomes. However, the development of Martech solutions has unintentionally introduced a new challenge: the Martech Integration Crisis. Marketing leaders are battling to establish seamless data flow and operational cohesiveness as their Martech […]

Diamond jewellery brand Jessica McCormack is using the power of Gen AI to showcase its bridal collection in unexpected settings. With the exception of the beautiful, handcrafted diamond jewellery, the films are 100% Gen AI. Created by creative studio Gravity Road – which has now been appointed as Gen AI agency of record for the […]

New advertising technology offers marketers greater flexibility in ad creation to help them navigate shifting consumer shopping habits AdAdapted, a consumer packaged goods (CPG) media partner revolutionizing advertising technology by turning pre-shop intent into awareness and action, has launched a new, flexible advertising tech solution for CPG brands — Add-It™ Pathways. The digital ad technology […]

Trusted by leading enterprises, BrightEdge propels marketers through change with data-powered insights BrightEdge, the global leader in AI-driven organic search, content, and digital marketing automation, released new survey findings over 750 search, content, and digital marketers revealing how brands are adapting to the rise of AI-search and the shift to Generative Engine Optimization (GEO). The […]

Agreement Expands U.S. Business Listing Syndication by Approximately 10,000 End Users Locafy’s “AI Search Readiness” Solutions Positioned as Value-Added Upsell to Base Contract Locafy Limited, a globally recognized leader in location-based digital marketing, announced it has entered into a strategic partnership with one of the United States’ foremost online reputation and review management platforms. Under […]

100s of page one pages indexed in under 12 hours https://t.co/aw5RSn6lE4 — Mike Martin (@MikeMartinGB) Jun 28, 2025 from Twitter https://twitter.com/MikeMartinGB June 28, 2025 at 10:42AM

Google’s multi-vector retrieval algorithm (MUVERA) speeds up search, is highly efficient and improves accuracy
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