Machine Translation in 2025: Powerful, Impressive But Still Not Always Enough

A decade ago, machine translation was, at best, a novelty. Website plugins proudly offered instant translation, but the results were often laughable. A simple test—translating a paragraph from English to another language and back again—highlighted just how much meaning, tone, and structure got lost in transit. The words came back rearranged, hollow, or downright confusing. …

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Survey Strategies: 5 Ways Customer Feedback Transforms Into Actionable Insights

Surveys have long been a staple of market research. Still, today they’re more than just a checkbox on a strategic to-do list—they’re one of the most powerful tools marketers, product teams, and customer experience leaders can use to gather real-time intelligence and drive informed decisions. As businesses increasingly rely on data to tailor their messaging, …

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Google Ads API Outages and Slowness; Microsoft Ads Warns About Google Imports

Google Ads is experiencing some technical difficulties, although their ad status dashboard indicates that all is currently fine. The issue is somewhat significant in that even Microsoft Advertising is warning that you should manually update your Microsoft Ads account instead of using the Google Import when the Google APIs are having issues.

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