The time when marketers could rely solely on IP addresses to identify website visitors has passed. Today, pinning sales and marketing hopes on lists derived from IPs is limiting at best. There are a number of reasons why IP addresses are diminishing in importance for sales and marketing teams, including the persistence of hybrid and […]

Here is a weird bug with Bing Search – if you search for the term [ate], there are no search results. All you get are AI Answers at the top and maybe an interesting reads box, then there are related searches.

Google AdSense has added new universal opt-out mechanisms and privacy controls due to new laws they must adhere to. These go across several US states.

Cloudflare, a company that powers about 20% of all web pages on the web, has announced it is now blocking AI crawlers by default. Plus, it is offering a new model to allow AI services to pay content creators to crawl their content, named Pay Per Crawl.

Google has relaunched its Search Console Insights as a standalone tab and report within the main Google Search Console tool. Previously, Search Console Insights was its own sub-reporting tool and now, it is part of the main Search Console site.

AppLovin Corporation (“AppLovin”), a leading marketing platform, announced the successful completion of the sale of its mobile gaming business to Tripledot Studios for $400.0 million in cash, subject to closing adjustments, and equity consideration representing approximately 20% of Tripledot’s fully-diluted equity at the time of closing. No promissory note was issued as part of the […]

Empowers leading publishers and AI companies to stop the scraping and use of original content without permission Cloudflare, Inc., the leading connectivity cloud company, announced it is now the first Internet infrastructure provider to block AI crawlers accessing content without permission or compensation, by default. Starting, website owners can choose if they want AI crawlers […]

XTM International, the leading provider of enterprise-grade translation management technology, announced the appointment of Rob Finney as Chief Marketing Officer. Rob joins XTM at a pivotal time as the company continues to redefine the future of localisation through groundbreaking innovations in artificial intelligence. “XTM is innovating at a pace the industry has never seen,” said […]

Consumer trust is waning as AI and data concerns rise — driving a shift toward Privacy-Led Marketing strategies 59% of consumers are uncomfortable with their data being used to train AI systems, according to a new report from privacy tech leader Usercentrics. But it isn’t AI itself that worries consumers – it’s the lack of clarity […]

The industry’s first solution that empowers marketers to scenario plan omnichannel media budgets directly against business outcomes. Building on the release of its causal Media Mix Modeling technology and deep expertise in incrementality, Measured announced the newest iteration of its Media Plan Optimizer, a first-of-its-kind planning solution that transforms measurement into action for outcome-driven marketing […]