Since the start of the pandemic just over five years ago, the marketing industry and the role of B2B marketers have undergone a major transformation that restructures how brands connect with target audiences, measure engagement, and build brand loyalty. While the types of content, channels, and technology have evolved over time, one area where B2B […]

With the huge demand for more advanced martech tools, martech vendors are continuously introducing newer solutions that may appeal to their target market. You may feel tempted to add them all to your martech stack. But martech investments come with high costs—and the real question is: are all these investments worth their salt? How do […]

Why relying on referral traffic may create an SEO weakness that can undermine long-term growth.
The post How Referral Traffic Undermines Long-Term Brand Growth appeared first on Search Engine Journal.

Are you using stories in your sales presentation? — Mike Martin (@MikeMartinGB) May 15, 2025 from Twitter https://twitter.com/MikeMartinGB May 15, 2025 at 09:59AM

MediaMint, a San Francisco-based provider of AI-powered revenue operations and marketing services, has acquired DataBeat, a Hyderabad-based data engineering and analytics firm, in a strategic move to strengthen its technology offerings for media platforms and publishers. Founded in 2017, DataBeat brings a team of approximately 270 professionals with expertise in yield optimization, analytics, and data architecture. The team joins MediaMint’s global […]

Corsearch launches its next generation technology for brand protection. Combining cutting-edge AI and powerful image recognition technology, the platform delivers measurable ROI – helping brand protection teams advance strategies, move faster and deliver tangible results Corsearch, a market leader in trademark and brand protection solutions, announced the launch of Corsearch Zeal 2.0, an AI-native platform […]

A Proprietary AI System That Decodes Human Behavior and Purchasing Decisions, Eli Directs Brands on Who to Prioritize, What to Say and Where to Invest Sooth the leader in predictive emotional and behavioral intelligence for marketers—unveiled its Emotional Logic Interface, Eli. A proprietary AI system designed to decode human behavior before it happens, and direct […]