SaaS has never looked like this: AI-powered. Customer-led. Monster trucks. Cannons. And a little cinematic revenge for every unsung customer hero. In a market crowded with product-first messaging, 8×8, Inc. , creator of the industry’s most integrated business communications platform for customer experience (CX), is taking a bold, human-first stand with the launch of The Power […]

IntelePeer, a leading, end-to-end conversational AI platform provider, announced it has achieved ISO/IEC 42001 certification, placing the company among a select group of organizations that have met the rigorous criteria and earned compliance with the world’s first international standard for AI management systems. This certification demonstrates IntelePeer’s commitment to managing its AI-powered service offerings responsibly, […]

The first AI-powered operating system to streamline event and guest management announces venture funding by industry-leading investors across media, entertainment, sports and consumer innovation.  VOW, the first AI-supported Operating System purpose-built for the $2 Trillion+ Live Experience Economy, has closed the first tranche of its Seed round to reimagine live event planning, operations, and experience. […]

In this episode, discover the art of how to discover and build your brand identity for a solid marketing foundation that resonates with customers.
The post Building Brand Identity: How To Define Who You Are appeared first on Search Engine Journal.

The future of paid media isn’t demographic; it’s semantic. This piece explores the invisible funnel GenAI systems use to decide who sees your content.
The post Cohorts, Clusters, And The Coming AI Ad System appeared first on Search Engine Journal.

Running ads for similar products across brands? Learn how to manage internal competition, protect CPCs, and avoid self-sabotage in paid search.
The post Ask A PPC: How Do I Avoid Cannibalization On Similar Products? appeared first on Search Engine Journal.