New partnership brings brands unparalleled access to high-performing inventory through a fully direct, exclusive connection Infolinks, the premium advertising marketplace known for curating high-performing, direct, and sustainable media inventory, announced a direct integration with Infillion, architect of ad tech’s first truly composable advertising platform. This partnership gives Infillion’s brand and agency clients immediate access to […]

RT @MikeMartinGB: Your comfort zone is the priciest rent you’ll ever pay. 💸 It drains your growth, potential, and the incredible future yo… — Mike Martin (@MikeMartinGB) May 20, 2025 from Twitter https://twitter.com/MikeMartinGB May 20, 2025 at 01:05PM

Google announced it has deprecated the Account level control for non personalized ads within Google AdSense’s settings in privacy and messaging. Instead, Google said “use the IAB TCF framework for collecting and communicating users’ consent decisions in the EEA, UK, and Switzerland."

Google Ads has added explanations for your performance changes directly in the charts and graphs in your Google Ads console. You can click the highlighed section of the graph to see explanations for your performance changes, like cost increases or decreases.

Google is once again testing a light blue color, cyan, for its title links in the search results. Google tested this on and off quite a lot over the years, but Google is testing it again.

Microsoft Bing announced some interesting updates for IndexNow including how it works now with product schema and that Shopify now supports it and soon Amazon will. This will help Bing and search engines that use IndexNow have more accurate and up-to-date products for their shopping results and shopping ads.

Microsoft’s Jordi Ribas announced they are partnering with creators to showcase how they use Copilot Search in Bing. Copilot Search in Bing was launched in early April, as its new AI powered search feature.

Google is testing removing the site names from the search result snippets and just showing the site’s URL at the top – title link – position of the snippet.

Changes to content won’t hold rankings if your site has technical issues or poor structure. This edition of Ask An SEO looks at why.
The post Ask An SEO: Why Didn’t My Keywords Come Back After I Changed My Page Content? appeared first on Search Engine Journal.