@ClarksonsFarm1 Yeah it’s theft, but 100% of all money goes to tax eventually — Mike Martin (@MikeMartinGB) Jul 9, 2025 from Twitter https://twitter.com/MikeMartinGB July 09, 2025 at 01:49PM

RT @MikeMartinGB: Your comfort zone is the priciest rent you’ll ever pay. 💸 It drains your growth, potential, and the incredible future yo… — Mike Martin (@MikeMartinGB) Jul 9, 2025 from Twitter https://twitter.com/MikeMartinGB July 09, 2025 at 01:05PM

SEO expert Bill Hunt outlines how better integration, early involvement, and semantic focus support performance in AI search.
The post Stop Retrofitting. Start Commissioning: The New Role Of SEO In The Age Of AI appeared first on Search Engine Journal.

The folks at PPC Hero noted that Google Ads CPCs increasing and there is a decline in ad click volumes within Google Search. The question is why? More competition? Higher CPC prices? New bidding strategies? AI Overviews causing a drop in ad clicks?

Google Search Console now gives you the ability to track the performance of your Discussion forums rich results within the Google search results. Google added a new search appearance filter for Discussion forums that you can select and filter on.

Ginny Marvin, Google’s Ads Liaison, defended why so many search terms are hidden within the Google Ads advertiser console and reports. She said, “the threshold increase was solely privacy-driven." She added this was a question she asked when she was joining Google, suggesting it was important for her to learn before joining the company.

A recent study from Ahrefs said that AI-generated content does not hurt your Google rankings. And while the study really shows this to be true, there are plenty of sites that overdid it with AI-generated content and saw their Google rankings massively decline in the long run.

Google’s John Mueller said the order of the URLs or sites you list in your disavow link file does not matter. He added that the file is not processed in real time, it is crawled and then taken into account as Google crawls the web.

Crawl optimization isn’t optional in 2025. It’s the foundation. Fix crawl traps, JavaScript blocks, and redirect issues to stay competitive in AI-driven search.
The post Beyond Keywords: Leveraging Technical SEO To Boost Crawl Efficiency And Visibility appeared first on Search Engine Journal.