NIQ’s latest report in its generational spending series reveals Gen X as the most influential yet overlooked consumer cohort by brands for the next decade. Gen X’s buying power stands at $15.2 trillion (USD) in 2025 and is projected to reach $23 trillion by 2035. This cohort has been the highest-spending generation in the world […]

New analysis of casting for linear and streaming TV shows reveals a 5% decline in diverse TV casting, including a drop of 50% among Asian actors; Hispanic actors underrepresented by 64% Study reveals advertisers missing critical opportunities to connect with audiences, given 36% positive correlation of diverse audiences watching diverse content Samba TV, the global […]

Here is a recap of what happened in the search forums today…

Led by former Fyllo executives, the company returns with white-glove execution, deep regulatory expertise, and its Proteus platform to reach hard-to-target audiences Fyllo is officially back. The company announced its relaunch, following the purchase of its media solutions business arm from Samba TV— reclaiming its spot as the go-to data and advertising partner for regulated […]

New AI-powered capability helps marketers generate more leads that convert CallRail, the lead engagement platform, announced the launch of conversion signals, a new AI-powered capability that automatically tags calls that convert into appointments so marketers can identify and replicate the best leads. Based on appointment outcomes (e.g. booked, not booked, or requested), these signals can […]

Unbounce, the leading go-to-market (GTM) software platform for growing small and midmarket brands and agencies, announced a host of new AI capabilities and feature integrations. These new additions reflect the rapid momentum and strategic alignment between the Unbounce and Insightly teams following their July 2024 merger. The two brands—now part of the Unbounce GTM platform—continue to advance […]

Natterbox, the AI-powered contact center provider, launches AI Assistants and AI Agents – part of its dynamic AI workforce fully integrated into the world’s #1 CRM, designed to cut call queues, reduce costs, and free up human agents to focus on higher-value interactions that drive loyalty and growth. The AI Assistants can handle up to […]

Built in response to real customer needs, the new capabilities boost efficiency, accelerate execution, and make AI accessible to every team. monday.com Ltd. ,  introduced three new AI-powered capabilities: monday magic, monday vibe, and monday sidekick. This launch marks a significant step in monday.com’s mission to enable AI for all aspects of work, helping teams […]

Amplitude will expand its AI-powered platform with Kraftful’s Voice of Customer technology Amplitude, Inc. has acquired Kraftful, an AI-native Voice of Customer (VoC) startup, to give teams a 360-view of their customers so they can build better products and digital experiences. This move strengthens Amplitude’s position as the most comprehensive digital analytics platform on the market, enabling […]

Katie Morton sits down with Kevin Indig to discuss what AI Overviews research reveals about clicks, trust, and evolving SEO strategy.
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