Google adds Waze ads to Performance Max for store goals in the U.S. and rolls out channel performance reporting, with search partner reporting coming soon.
The post Google Performance Max Adds Waze Ads And Channel Reporting appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google dropped a number of search features and structured data types…

The discovery stack is evolving from crawl and index to retrieval and reasoning, changing how authority and attribution are built.
The post The New Optimization Stack: Where SEO Meets AI Retrieval appeared first on Search Engine Journal.

2025 study shows 74% of brands increasing affiliate budgets due to rising costs in other marketing channels  Brands are doubling down on the proven effectiveness of affiliate marketing in the face of rising customer acquisition costs, with influencers taking an increasing share of affiliate budgets. This is among key findings of The Global State of […]

Voice-led AI, message growth, and platform innovation in Q2 FY26 highlight accelerating demand for intelligent, integrated CX at global scale As organizations rapidly scale their use of intelligent automation, omnichannel messaging, and AI-powered performance tools, 8×8, Inc. , a leading global business communications platform provider, is seeing strong momentum in AI adoption across the 8×8 Platform […]

Provides Advertisers a Streamlined Path to Premium CTV Supply Viant Technology Inc. , a leader in CTV and AI-powered programmatic advertising, announced an expansion of its Direct Access program and its strategic partnership with Magnite’s SpringServe video platform. Through a direct integration with SpringServe, Viant’s Direct Access program streamlines the path between advertisers and publishers, reinforcing […]