What made a Performance Max critic finally embrace it in both Google and Bing? Clear, measurable results proved automation can drive real value at scale.
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Google’s Gary Illyes said they’re still figuring out how to balance the needs of users and the web ecosystem
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@thegarybrecka Booze 🥃 — Mike Martin (@MikeMartinGB) Jul 28, 2025 from Twitter https://twitter.com/MikeMartinGB July 28, 2025 at 09:44AM

Many businesses struggle to scale conversational experiences across voice channels. Whether it’s routing customer calls, automating reminders, or generating outbound engagement, building reliable and intelligent voice agents has traditionally been expensive, time-consuming, and challenging to customize. Vapi Vapi is transforming this space by providing developers with an API-first voice AI platform designed to simplify everything …

Marketing today is more capable, automated, and data-driven than ever—but most teams are still chasing activity over outcomes. It’s not a lack of intelligence or resources holding companies back. It’s a distraction. It’s noise. It’s the endless pursuit of the next thing instead of committing to the right thing. We work with sophisticated organizations across …

RT @MikeMartinGB: Is success inevitable if you never quit? — Mike Martin (@MikeMartinGB) Jul 27, 2025 from Twitter https://twitter.com/MikeMartinGB July 27, 2025 at 01:05PM

Content marketing metrics are the quantitative measures that tell you how your content is performing. They help you prove the value of your content efforts – but only if you focus on the right metrics. It’s easy to get distracted by vanity metrics (such as raw traffic or social likes) that appear impressive but don’t …