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AI tools are creating fake URLs causing 404 errors. Google’s John Mueller offers guidance to navigate this issue.
The post Google’s Mueller Predicts Uptick Of Hallucinated Links: Redirect Or Not? appeared first on Search Engine Journal.

Consistency is more important than perfection. — Mike Martin (@MikeMartinGB) Mar 17, 2025 from Twitter https://twitter.com/MikeMartinGB March 17, 2025 at 04:41PM

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Posted a status update on what we’re seeing from the Google March 2025 core update…

Google’s John Mueller advises SEO professionals to adapt to modern business needs, focus less on server-side optimization.
The post Google’s Muller Cautions SEO Pros On Changing Business Needs appeared first on Search Engine Journal.

As you know, Thursday, March 13, 2025 at around 12:30 pm ET Google announced the March 2025 core update, the first core update of the 2025 year. I was expecting to see a lot of volatility by now and while we are seeing some sites report volatility, it does not feel as widespread or heated as a normal core update – YET.