ON24 partnership empowers businesses in South Korea and Taiwan to accelerate customer engagement and drive business impact through ON24’s Intelligent Engagement Platform ON24, a leading intelligent engagement platform for B2B sales and marketing, announced a strategic partnership with Performars, a specialist in Revenue Operations (RevOps), CRM consulting, and digital growth enablement. The collaboration is driving […]

Store Visits and Sales Are Now the Most Important KPI for Video Buyers; Expectations for Biddable CTV, and Live Sports and Events Rise Video’s transition to the future is accelerating, with half of advertisers already using Gen AI to build video ads, according to IAB’s “2025 Digital Video Ad Spend & Strategy Full Report.” Created in partnership […]

SearchStax announced the release of Smart Answers for Site Search, a generative AI feature that delivers instant, natural language summaries at the top of onsite search results pages. Pulled from the customer’s own content index, Smart Answers gives website visitors faster access to accurate information, modernizing how people search, engage, and discover content on websites. […]

Google updated the Search Analytics API with a metadata field that helps identify when recent data is still being processed.
The post Google Updates Search Analytics API To Clarify Data Freshness appeared first on Search Engine Journal.

Built on $700B+ in real purchase data, OutcomeHQ unifies performance workflows for faster, smarter media investment. Attain, a leading permissioned commerce data company that powers real-time purchase measurement and sales outcome signals for brands, announced substantial updates to OutcomeHQ, representing a powerful evolution of its platform that unifies consumer purchasing insights, audience building, activation, real-time […]

New State of Marketing Data 2025 Report Reveals 3 in 4 Marketers Say Lead Data Is Inaccurate or Non-Compliant Integrate, the industry leader in lead management and data governance, in partnership with market research leader Demand Metric, has released a new “State of Marketing Data 2025” report focusing on the challenges and opportunities defining the […]

New data from ActiveCampaign reveals AI is saving SMB marketers 13 hours every week – nearly one-third of the work week – with 82% now utilizing AI for marketing, and half using it daily ActiveCampaign, a leading autonomous marketing platform, released findings from its latest research report, 13 Hours Back Each Week, revealing that AI is […]

Private cloud webcasting and operator-assisted teleconferencing technology ensures communications resiliency amid crises, outages, and critical disruptions. GlobalMeet, a leader in virtual event technology, announced a new communications and operational resiliency solution designed to ensure business continuity and disaster recovery (BCDR) in the event of a cloud outage, cybersecurity incident, video meeting provider degradation, or other […]

Comscore, a global leader in measuring and analyzing consumer behaviors, announced a multi-year partnership with HyphaMetrics, a Data-as-a-Service (DaaS) company transforming the media industry’s understanding of what the world is watching. Once live, this data partnership and technology integration will expand Comscore’s cross-platform measurement capabilities, introducing new CTV program-level reporting and delivering greater granularity to […]