Marketers may have thought that they could wait until Black Friday to go all-in, but by then, the best window for advertising efficiency had already passed. With consumers starting their holiday shopping earlier and cost-per-mille (CPMs) heating up, October became the decisive month for whether campaigns will deliver profitable returns through year-end. Don’t treat the […]

Trade Echo has released its new mobile app for iOS and Android, giving retail traders instant access to institutional-level analytics including option flow, dark pools, gamma modeling, and AI-powered insights, all in one unified mobile platform. Trade Echo announced the official launch of its mobile app on both the Apple App Store and Google Play […]

Zendesk also named AWS Customer Experience Partner of the Year (Technology) – Global for driving customer success while helping businesses adapt and grow Zendesk announced a Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS) to accelerate AI-powered contact center innovation and joint go to market to support the global growth of Zendesk Contact Center. […]

Receiving the highest distinction a Salesforce Solution partner can achieve, reinforces Globant’s deep and proven expertise in integration, data, and AI-driven transformation. Globant, a digitally native company that helps organizations thrive in a digital and AI-powered future, announced it was recognized by Salesforce for achieving the expert-level implementation in MuleSoft Anypoint, Data Cloud and Agentforce […]

AI-powered document intelligence modernizes public records, digital preservation, and document interaction for government agencies Kofile Technologies, Inc., the industry leader in government preservation and digitization solutions, announced the official launch of KleioSM, its breakthrough Document Intelligence and Engagement Platform designed to transform how public agencies preserve and interact with vital records. Built on Amazon Web Services™ […]

New AI optimization tools target GEO and LLM visibility to elevate content strategies for PR, marketing and communications professionals  Brandpoint, a leading sponsored content and media placement company based in Minneapolis, Minnesota, has announced the launch of Brandpoint AI Optimize ℠, designed for PR teams navigating the rapidly shifting terrain of AI-driven search, large-language models (LLMs), […]

SAS Decision Builder enables customers to deliver AI-powered insights and actions using enterprise data stored within Microsoft Fabric SAS, a global leader in data and AI, has made SAS Decision Builder, a cloud-based decision intelligence solution, generally available on Microsoft Fabric. SAS Decision Builder provides a flexible experience that helps users make the most out […]

Leading Advertising Platform to Accelerate Its North American Growth Through Specialized Go-to-Market and Business Development Partner Strategy InsurAds, the world’s leading Attention Marketplace, announced the appointment of Adtech Intelligence Partners as its exclusive North American business development partner. The strategic partnership marks a major expansion milestone for InsurAds, bringing its proven AI-based, Time & Attention […]

Latest partnership leverages AI to enhance customer experiences and streamline operations across the enterprise 3CLogic, the leading AI-powered contact center platform purpose-built for ServiceNow, the AI platform for business transformation, announced a new partnership that will leverage 3CLogic’s robust Communication Platform as a Service (CPaaS), and Contact Center as a Service (CCaaS) infrastructure to complement […]

Conversion rate optimization (CRO) is still a wide spectrum. Some marketers see it as making minor tweaks here and there. Others won’t move a pixel without running a proper experiment to statistical significance. Either way, the definition of success shouldn’t be vague. With 83% of landing page traffic coming from mobile, the question is clear: […]